Brandwave

Mason Pearson vs Wet Brush:Which is more popular?

In September 2026, Wet Brush had more branded searches than Mason Pearson among hairbrush brands in New Zealand. Wet Brush had about 1,040 branded searches, while Mason Pearson had 730. Wet Brush made up 26.5% of all hairbrush brand searches we track, and Mason Pearson accounted for 18.6%. When we asked ChatGPT and Google AI Overviews about hairbrush brands, Wet Brush appeared in all five answers and Mason Pearson in three. Wet Brush was mentioned before Mason Pearson in every answer.

Among hairbrush brands in New Zealand in September 2026

Who do people search for more?

Wet Brush, about 42% more searches than Mason Pearson

Wet Brush 1K searchesMason Pearson 730 searches

Who does AI mention more?

Wet Brush, mentioned in every answer we collected

Wet Brush in 5 of 5Mason Pearson in 3 of 5

Who does AI recommend more?

Wet Brush, named ahead of Mason Pearson in every answer

Wet Brush first in 4Mason Pearson never first

Follow Mason Pearson vs Wet Brush and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wet Brush appeared in all five answers. Mason Pearson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wet Brush was listed before Mason Pearson in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Denman3rd
  4. Mason Pearson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hairbrush brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mason Pearson or Wet Brush more popular in search?

This chart shows how often people search Google for Mason Pearson and Wet Brush by name. Each line represents a brand's share of searches for all four hairbrush brands we track, month by month, from searches in New Zealand.

Mason Pearson and Wet Brush among hairbrush brands in New Zealand, by month

Share of searches by month for Wet Brush, Mason Pearson. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerWet BrushMason PearsonDenman
Oct 202536%28%20.9%15.1%
Nov 202540.4%29.3%18.7%11.6%
Dec 202540.6%29.4%18.8%11.2%
Jan 202635.8%29.5%19.6%15.1%
Feb 202636.7%29.7%14.3%19.2%
Mar 202634.2%32.6%16.6%16.6%
Apr 202632.2%29.4%16.7%21.8%
May 202629.8%23.2%24.1%22.9%
Jun 202630.5%24.7%28.7%16.1%
Jul 202631.5%30.3%25.1%13.1%
Aug 202640.1%23%20.5%16.3%
Sep 202641.3%26.5%18.6%13.5%

How has the Mason Pearson and Wet Brush comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Mason Pearson took it in May 2026, Wet Brush took it in July 2026.
  • Across the 12 months ending September 2026, Mason Pearson’s share of searches among hairbrush brands in New Zealand moved from 20.9% to 18.6%, and its estimated monthly branded searches held steady at 730.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand moved from 28% to 26.5%, and its estimated monthly branded searches moved from 980 to 1K.

How did search popularity change for New Zealand hairbrush brands in September 2026?

2 changes

  1. In September 2026, Wet Brush gained share of searches among hairbrush brands in New Zealand, from 23% to 26.5%.

  2. In September 2026, Mason Pearson lost share of searches among hairbrush brands in New Zealand, from 20.5% to 18.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mason Pearson’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mason Pearson

2 branded search terms

  • mason pearson
  • mason pearson brush

Wet Brush

2 branded search terms

  • wet brush
  • wet brush hairbrush

How the Brand Demand Index is measured

Other head-to-heads among hairbrush brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free