Brandwave

Mason Pearson vs Wet Brush:Which is more popular?

In September 2026, Wet Brush had more branded searches than Mason Pearson among hair brush brands in New Zealand. Wet Brush had about 1,040 branded searches, while Mason Pearson had 730. Wet Brush made up 2.9% of all hair brush brand searches we track, and Mason Pearson accounted for 2%. When we asked ChatGPT and Google AI Overviews about hair brush brands, Wet Brush appeared in four of the five answers and Mason Pearson in three. Wet Brush was mentioned before Mason Pearson in four out of five answers.

Among hair brush brands in New Zealand in September 2026

Who do people search for more?

Wet Brush, about 42% more searches than Mason Pearson

Wet Brush 1K searchesMason Pearson 730 searches

Who does AI mention more?

Wet Brush, mentioned in 4 of 5 answers, Mason Pearson in 3

Wet Brush in 4 of 5Mason Pearson in 3 of 5

Who does AI recommend more?

Wet Brush, named ahead of Mason Pearson in 4 of 5 answers

Wet Brush first in 4Mason Pearson first in 1

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Top hair brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wet Brush was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mason Pearson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wet Brush was listed before Mason Pearson in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tangle Teezer1st
  2. Wet Brush2nd
  3. Denman3rd
  4. Mason Pearson4th
  5. ghd5th
  6. Dyson–
  7. Revlon–
  8. Kent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair brush brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mason Pearson or Wet Brush more popular in search?

This chart shows how often people search Google for Mason Pearson and Wet Brush by name. Each line represents a brand's share of searches for all eight hair brush brands we track, month by month, from searches in New Zealand.

Mason Pearson and Wet Brush among hair brush brands in New Zealand, by month

Share of searches by month for Wet Brush, Mason Pearson. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonRevlonTangle TeezerWet BrushMason PearsonDenmanghdKent
Oct 202576.4%11.8%3.9%3%2.2%1.6%1.1%0.06%
Nov 202583.1%7.3%3.6%2.6%1.7%1%0.71%0.04%
Dec 202580.5%8.2%4.1%3%1.9%1.1%1.1%0.04%
Jan 202675.9%11%4.3%3.5%2.3%1.8%1.2%0.1%
Feb 202675%12.2%4.3%3.5%1.7%2.2%1%0.04%
Mar 202674.7%12.5%4%3.8%1.9%1.9%1.1%0.07%
Apr 202674.4%11.2%4.2%3.8%2.2%2.8%1.3%0.04%
May 202674.2%10.6%4.1%3.2%3.3%3.2%1.4%0.03%
Jun 202674.3%11.1%4%3.3%3.8%2.1%1.3%0.03%
Jul 202674.4%11.4%4%3.9%3.2%1.7%1.3%0.09%
Aug 202674.1%12.2%5%2.8%2.5%2%1.2%0.12%
Sep 202677.7%10%4.5%2.9%2%1.5%1.2%0.11%

How has the Mason Pearson and Wet Brush comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Mason Pearson took it in May 2026, Wet Brush took it in July 2026.
  • Across the 12 months ending September 2026, Mason Pearson’s share of searches among hair brush brands in New Zealand moved from 2.2% to 2%, and its estimated monthly branded searches held steady at 730.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hair brush brands in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 980 to 1K.

How did search popularity change for New Zealand hair brush brands in September 2026?

1 change

  1. In September 2026, Mason Pearson lost share of searches among hair brush brands in New Zealand, from 2.5% to 2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mason Pearson’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mason Pearson

2 branded search terms

  • mason pearson
  • mason pearson brush

Wet Brush

2 branded search terms

  • wet brush
  • wet brush hairbrush

How the Brand Demand Index is measured

Other head-to-heads among hair brush brands

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