Brandwave

Kent vs Yunca:Which is more popular?

In September 2026, Kent had more branded searches than Yunca among fireplace and wood burner brands in New Zealand. Kent had about 320 branded searches, while Yunca had 260. Kent made up 4.8% of all fireplace and wood burner brand searches we track, and Yunca accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about fireplace and wood burner brands, Kent appeared in three of the five answers and Yunca in two. Kent and Yunca were each mentioned first in two of the four answers that named either.

Among fireplace and wood burner brands in New Zealand in September 2026

Who do people search for more?

Kent, about 23% more searches than Yunca

Kent 320 searchesYunca 260 searches

Who does AI mention more?

Kent, mentioned in 3 of 5 answers, Yunca in 2

Kent in 3 of 5Yunca in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Kent first in 2Yunca first in 2

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Top fireplace and wood burner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kent was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yunca was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kent and Yunca were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metrofires1st
  2. Woodsman2nd
  3. Masport3rd
  4. Kent4th
  5. Yunca5th
  6. Escea6th
  7. Jetmaster7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woodsman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metrofires4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Escea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yunca2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jetmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fireplace and wood burner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kent or Yunca more popular in search?

This chart shows how often people search Google for Kent and Yunca by name. Each line represents a brand's share of searches for all seven fireplace and wood burner brands we track, month by month, from searches in New Zealand.

Kent and Yunca among fireplace and wood burner brands in New Zealand, by month

Share of searches by month for Kent, Yunca. The figures are in the table below the chart.

View monthly share of searches table
MonthEsceaMasportMetrofiresKentYuncaJetmasterWoodsman
Oct 202528.5%30.5%27.5%3.4%4.1%3.6%2.3%
Nov 202528.2%34.9%25.7%2.9%3%3.2%2.1%
Dec 202528.7%34%24.2%3.3%3.5%3.5%2.8%
Jan 202629%31.9%25.5%4.8%3%3%2.8%
Feb 202627.5%28.8%29.8%5.1%2.9%2.9%3.1%
Mar 202625.4%28.9%30.4%5.8%3.7%2.3%3.5%
Apr 202623%28.2%31.7%7.4%3.2%2.6%3.9%
May 202625.6%25.9%30.3%7%3.7%3.3%4.2%
Jun 202625.6%26%29.5%8.3%3.6%3.3%3.7%
Jul 202623.7%25.3%33.6%7.2%3.4%3.2%3.7%
Aug 202626.1%26.2%32.3%6.2%3.2%3.3%2.7%
Sep 202633.2%26.8%26.2%4.8%3.9%2.8%2.4%

How has the Kent and Yunca comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fireplace and wood burner brands in September 2026?

2 changes
  1. In September 2026, Yunca overtook Jetmaster to rank 5th among fireplace and wood burner brands in New Zealand, with 3.9% of the searches.

  2. In September 2026, Kent lost share of searches among fireplace and wood burner brands in New Zealand, from 6.2% to 4.8%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Kent’s and Yunca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kent

4 branded search terms

  • kent fire
  • kent fireplace
  • kent gas fire
  • kent wood burner

Yunca

1 branded search term

  • yunca

How the Brand Demand Index is measured

Other head-to-heads among fireplace and wood burner brands

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