Brandwave

ghd vs Shark Beauty:Which is more popular?

In September 2026, ghd had more branded searches than Shark Beauty among hair styling tool brands in New Zealand. ghd had about 17,400 branded searches, while Shark Beauty had 5,130. ghd made up 29.1% of all hair styling tool brand searches we track, and Shark Beauty accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, ghd appeared in all five answers and Shark Beauty in three. ghd was mentioned before Shark Beauty in four out of five answers.

Among hair styling tool brands in New Zealand in September 2026

Who do people search for more?

ghd, about 3 searches for every 1 for Shark Beauty

ghd 17.4K searchesShark Beauty 5.1K searches

Who does AI mention more?

ghd, mentioned in every answer we collected

ghd in 5 of 5Shark Beauty in 3 of 5

Who does AI recommend more?

ghd, named ahead of Shark Beauty in 4 of 5 answers

ghd first in 4Shark Beauty first in 1

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. Shark Beauty was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ghd was listed before Shark Beauty in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. ghd2nd
  3. Shark Beauty3rd
  4. Cloud Nine4th
  5. Remington5th
  6. VS Sassoon6th
  7. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VS Sassoon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is ghd or Shark Beauty more popular in search?

This chart shows how often people search Google for ghd and Shark Beauty by name. Each line represents a brand's share of searches for all seven hair styling tool brands we track, month by month, from searches in New Zealand.

ghd and Shark Beauty among hair styling tool brands in New Zealand, by month

Share of searches by month for ghd, Shark Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdShark BeautyRemingtonBaBylissVS SassoonCloud Nine
Oct 202553.8%30.2%9.7%2.2%2.5%0.88%0.73%
Nov 202557%27.8%10.5%1.8%1.5%0.66%0.7%
Dec 202556.8%25.3%12.2%2.4%1.8%0.92%0.64%
Jan 202656.2%25.6%11.3%2.6%2.6%1%0.73%
Feb 202651.9%31.4%8.6%2.5%2.8%0.95%1.8%
Mar 202653.5%33.1%6.9%2.2%2.7%0.86%0.73%
Apr 202652.8%32.5%8%2.7%2.7%0.83%0.58%
May 202653.1%29.6%10.3%2.9%2.5%1.2%0.57%
Jun 202651.9%31.3%9.7%2.6%3%0.78%0.66%
Jul 202652.9%29.1%11.5%2.7%2.3%0.88%0.49%
Aug 202652.9%30%9.6%3.2%2.6%1.1%0.63%
Sep 202655.8%29.1%8.6%2.9%2.2%0.8%0.57%

How has the ghd and Shark Beauty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hair styling tool brands in September 2026?

2 changes

  1. In September 2026, Shark Beauty lost share of searches among hair styling tool brands in New Zealand, from 9.6% to 8.6%.

  2. In September 2026, ghd lost share of searches among hair styling tool brands in New Zealand, from 30% to 29.1%.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using ghd’s and Shark Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ghd

17 branded search terms

  • ghd
  • ghd curler
  • ghd duet style
  • ghd hair
  • ghd hair brushes
  • ghd hair company
  • ghd hair curler
  • ghd hair dryer
  • ghd hair rise
  • ghd hair straightener
  • ghd hair styler
  • ghd hair wand
  • ghd hair waver
  • ghd platinum
  • ghd platinum plus
  • ghd straightener
  • ghd v styler

Shark Beauty

9 branded search terms

  • shark beauty
  • shark beauty straightener
  • shark flexstyle
  • shark flexstyle attachment
  • shark flexstyle diffuser
  • shark flexstyle hairdryer
  • shark hair dryer
  • shark styler
  • sharkbeauty

How the Brand Demand Index is measured

Other head-to-heads among hair styling tool brands

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