Brandwave

BaByliss vs ghd:Which is more popular?

In September 2026, ghd had more branded searches than BaByliss among hair styling tool brands in New Zealand. ghd had about 17,400 branded searches, while BaByliss had 1,320. ghd made up 29.1% of all hair styling tool brand searches we track, and BaByliss accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, ghd appeared in all five answers and BaByliss in none.

Among hair styling tool brands in New Zealand in September 2026

Who do people search for more?

ghd, about 13 searches for every 1 for BaByliss

ghd 17.4K searchesBaByliss 1.3K searches

Who does AI mention more?

ghd, mentioned in every answer we collected

ghd in 5 of 5BaByliss in 0 of 5

Who does AI recommend more?

ghd, the only one of the two named

ghd first in 5BaByliss never named

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. ghd2nd
  3. Shark Beauty3rd
  4. Cloud Nine4th
  5. Remington5th
  6. VS Sassoon6th
  7. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VS Sassoon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is BaByliss or ghd more popular in search?

This chart shows how often people search Google for BaByliss and ghd by name. Each line represents a brand's share of searches for all seven hair styling tool brands we track, month by month, from searches in New Zealand.

BaByliss and ghd among hair styling tool brands in New Zealand, by month

Share of searches by month for ghd, BaByliss. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdShark BeautyRemingtonBaBylissVS SassoonCloud Nine
Oct 202553.8%30.2%9.7%2.2%2.5%0.88%0.73%
Nov 202557%27.8%10.5%1.8%1.5%0.66%0.7%
Dec 202556.8%25.3%12.2%2.4%1.8%0.92%0.64%
Jan 202656.2%25.6%11.3%2.6%2.6%1%0.73%
Feb 202651.9%31.4%8.6%2.5%2.8%0.95%1.8%
Mar 202653.5%33.1%6.9%2.2%2.7%0.86%0.73%
Apr 202652.8%32.5%8%2.7%2.7%0.83%0.58%
May 202653.1%29.6%10.3%2.9%2.5%1.2%0.57%
Jun 202651.9%31.3%9.7%2.6%3%0.78%0.66%
Jul 202652.9%29.1%11.5%2.7%2.3%0.88%0.49%
Aug 202652.9%30%9.6%3.2%2.6%1.1%0.63%
Sep 202655.8%29.1%8.6%2.9%2.2%0.8%0.57%

How has the BaByliss and ghd comparison changed over the last 12 months?

3 findings
  • ghd was ahead of BaByliss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among hair styling tool brands in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in New Zealand moved from 30.2% to 29.1%, and its estimated monthly branded searches moved from 16.5K to 17.4K.

How did search popularity change for New Zealand hair styling tool brands in September 2026?

1 change

  1. In September 2026, ghd lost share of searches among hair styling tool brands in New Zealand, from 30% to 29.1%.

How are branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

14 branded search terms

  • babyliss
  • babyliss clipper
  • babyliss curler
  • babyliss curling iron
  • babyliss curling wand
  • babyliss foil shaver
  • babyliss hair dryer
  • babyliss hair styler
  • babyliss pro clipper
  • babyliss pro fx
  • babyliss pro trimmers
  • babyliss shaver
  • babyliss straightener
  • babyliss trimmers

ghd

17 branded search terms

  • ghd
  • ghd curler
  • ghd duet style
  • ghd hair
  • ghd hair brushes
  • ghd hair company
  • ghd hair curler
  • ghd hair dryer
  • ghd hair rise
  • ghd hair straightener
  • ghd hair styler
  • ghd hair wand
  • ghd hair waver
  • ghd platinum
  • ghd platinum plus
  • ghd straightener
  • ghd v styler

How the Brand Demand Index is measured

Other head-to-heads among hair styling tool brands

Creator with pink hair and a pink jacket

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