Dyson vs Remington:Which is more popular?
In September 2026, Dyson had more branded searches than Remington among hair styling tool brands in New Zealand. Dyson had about 33,400 branded searches, while Remington had 1,750. Dyson made up 55.8% of all hair styling tool brand searches we track, and Remington accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, Dyson appeared in all five answers and Remington in four. Dyson was mentioned before Remington in every answer.
Who do people search for more?
Dyson, about 19 searches for every 1 for Remington
Who does AI mention more?
Dyson, mentioned in every answer we collected
Who does AI recommend more?
Dyson, named ahead of Remington in every answer
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Top hair styling tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Remington was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dyson was listed before Remington in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dyson1st
ghd2nd
Shark Beauty3rd
Cloud Nine4th
Remington5th
VS Sassoon6th
BaByliss–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remington4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shark Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloud Nine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VS Sassoon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair styling tool brands
5 answers
Asked ChatGPT
“Which hair styling tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair styling tool brands in New Zealand?”
Asked ChatGPT
“What's the best hair styling tool brand in New Zealand for smooth styling?”
Searched Google, AI Overview
“best hair dryer”
Searched Google, AI Overview
“hair straightener nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Dyson or Remington more popular in search?
This chart shows how often people search Google for Dyson and Remington by name. Each line represents a brand's share of searches for all seven hair styling tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, Remington. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | ghd | Shark Beauty | Remington | BaByliss | VS Sassoon | Cloud Nine |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 30.2% | 9.7% | 2.2% | 2.5% | 0.88% | 0.73% |
| Nov 2025 | 57% | 27.8% | 10.5% | 1.8% | 1.5% | 0.66% | 0.7% |
| Dec 2025 | 56.8% | 25.3% | 12.2% | 2.4% | 1.8% | 0.92% | 0.64% |
| Jan 2026 | 56.2% | 25.6% | 11.3% | 2.6% | 2.6% | 1% | 0.73% |
| Feb 2026 | 51.9% | 31.4% | 8.6% | 2.5% | 2.8% | 0.95% | 1.8% |
| Mar 2026 | 53.5% | 33.1% | 6.9% | 2.2% | 2.7% | 0.86% | 0.73% |
| Apr 2026 | 52.8% | 32.5% | 8% | 2.7% | 2.7% | 0.83% | 0.58% |
| May 2026 | 53.1% | 29.6% | 10.3% | 2.9% | 2.5% | 1.2% | 0.57% |
| Jun 2026 | 51.9% | 31.3% | 9.7% | 2.6% | 3% | 0.78% | 0.66% |
| Jul 2026 | 52.9% | 29.1% | 11.5% | 2.7% | 2.3% | 0.88% | 0.49% |
| Aug 2026 | 52.9% | 30% | 9.6% | 3.2% | 2.6% | 1.1% | 0.63% |
| Sep 2026 | 55.8% | 29.1% | 8.6% | 2.9% | 2.2% | 0.8% | 0.57% |
How has the Dyson and Remington comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Remington in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among hair styling tool brands in New Zealand moved from 53.8% to 55.8%, and its estimated monthly branded searches moved from 29.5K to 33.4K.
- Across the 12 months ending September 2026, Remington’s share of searches among hair styling tool brands in New Zealand moved from 2.2% to 2.9%, and its estimated monthly branded searches moved from 1.2K to 1.8K.
How did search popularity change for New Zealand hair styling tool brands in September 2026?
2 changes
In September 2026, Dyson gained share of searches among hair styling tool brands in New Zealand, from 52.9% to 55.8%.
Estimated monthly branded searches for Remington in New Zealand rose 47.1% over 12 measured months, from 1.2K to 1.8K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Dyson’s and Remington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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