Bosch vs Electrolux:Which is more popular by branded search in New Zealand?
In August 2026, Bosch had more branded searches than Electrolux among washing machine brands in New Zealand. Bosch was estimated to have 12.9K branded searches compared to Electrolux’s 6.7K, and held a 10.8% Share of Search versus Electrolux’s 5.6%.
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Which is more popular in search, Bosch or Electrolux?
Compare the washing machine and dryer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bosch, Electrolux. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Samsung | Haier | Bosch | LG | Electrolux |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 16.4% | 13.1% | 11.2% | 9% | 5.7% |
| Nov 2025 | 46% | 17% | 12.4% | 10.2% | 8.7% | 5.7% |
| Dec 2025 | 42.8% | 18.4% | 12.8% | 10.3% | 9.3% | 6.4% |
| Jan 2026 | 43.2% | 17.1% | 13.1% | 10.5% | 9.8% | 6.3% |
| Feb 2026 | 44.7% | 16.1% | 12.3% | 10.6% | 10.9% | 5.5% |
| Mar 2026 | 44.3% | 15.8% | 11.2% | 10.6% | 12.8% | 5.2% |
| Apr 2026 | 42.6% | 17.3% | 12.6% | 10.8% | 10.8% | 5.9% |
| May 2026 | 44.5% | 16.3% | 11.4% | 11.7% | 10.9% | 5.2% |
| Jun 2026 | 44.6% | 17% | 11.2% | 10.7% | 11.2% | 5.2% |
| Jul 2026 | 44% | 16.4% | 11.6% | 11.9% | 10.5% | 5.7% |
| Aug 2026 | 43.1% | 17.7% | 12.2% | 10.8% | 10.7% | 5.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bosch and Electrolux comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Electrolux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among washing machine brands in New Zealand moved from 11.2% to 10.8%, and its estimated monthly branded searches moved from 12.1K to 12.9K.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among washing machine brands in New Zealand moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 6.2K to 6.7K.
How did search popularity change for New Zealand washing machine brands in August 2026?
2 changes
In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
37 branded search terms
- bosch 10kg washing machine
- bosch 300 series washing machine
- bosch 8kg washing machine
- bosch 9kg washing machine
- bosch avantixx washing machine
- bosch classixx washing machine
- bosch combination microwave oven
- bosch cooktop
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch dryer
- bosch freestanding oven
- bosch fridge
- bosch inbuilt oven
- bosch induction oven
- bosch integrated dishwasher
- bosch maxx classic washing machine
- bosch maxx washing machine
- bosch micro oven
- bosch microwave oven integrated
- bosch oven
- bosch rangehood
- bosch self cleaning oven
- bosch series 2 washing machine
- bosch series 4 oven
- bosch series 4 washing machine
- bosch series 4 washing machine 7kg
- bosch series 6 oven
- bosch series 6 washing machine
- bosch series 8 oven
- bosch series 8 washing machine
- bosch top loader
- bosch wall oven
- bosch washing machine
- bosch washing machine cleaning
- bosch washing machine e18
Electrolux
32 branded search terms
- 8kg electrolux washing machine
- double electrolux oven
- e40 electrolux washing machine
- electrolux
- electrolux 9kg washing machine
- electrolux appliances
- electrolux co nz
- electrolux cooktop
- electrolux dishwasher
- electrolux dryer
- electrolux ergorapido
- electrolux ewf12753
- electrolux fridge
- electrolux induction
- electrolux micro oven
- electrolux nz
- electrolux online
- electrolux oven
- electrolux powerforce
- electrolux rangehood
- electrolux robot vacuum
- electrolux silent performer
- electrolux stick vacuum
- electrolux top loader
- electrolux ultimate care 300
- electrolux ultimate care 500
- electrolux ultimate care 700
- electrolux ultrasilencer
- electrolux vacuum
- electrolux wall oven
- electrolux washing
- s bag electrolux
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