Electrolux vs Haier:Which is more popular by branded search in New Zealand?
In August 2026, Haier had more branded searches than Electrolux among washing machine brands in New Zealand. Haier was estimated to have 14.5K branded searches compared to Electrolux’s 6.7K, and held a 12.2% Share of Search versus Electrolux’s 5.6%.
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Which is more popular in search, Electrolux or Haier?
Compare the washing machine and dryer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haier, Electrolux. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Samsung | Haier | Bosch | LG | Electrolux |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 16.4% | 13.1% | 11.2% | 9% | 5.7% |
| Nov 2025 | 46% | 17% | 12.4% | 10.2% | 8.7% | 5.7% |
| Dec 2025 | 42.8% | 18.4% | 12.8% | 10.3% | 9.3% | 6.4% |
| Jan 2026 | 43.2% | 17.1% | 13.1% | 10.5% | 9.8% | 6.3% |
| Feb 2026 | 44.7% | 16.1% | 12.3% | 10.6% | 10.9% | 5.5% |
| Mar 2026 | 44.3% | 15.8% | 11.2% | 10.6% | 12.8% | 5.2% |
| Apr 2026 | 42.6% | 17.3% | 12.6% | 10.8% | 10.8% | 5.9% |
| May 2026 | 44.5% | 16.3% | 11.4% | 11.7% | 10.9% | 5.2% |
| Jun 2026 | 44.6% | 17% | 11.2% | 10.7% | 11.2% | 5.2% |
| Jul 2026 | 44% | 16.4% | 11.6% | 11.9% | 10.5% | 5.7% |
| Aug 2026 | 43.1% | 17.7% | 12.2% | 10.8% | 10.7% | 5.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Electrolux and Haier comparison changed over the last 12 months?
3 findings
- Haier was ahead of Electrolux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among washing machine brands in New Zealand moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 6.2K to 6.7K.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among washing machine brands in New Zealand moved from 13.1% to 12.2%, and its estimated monthly branded searches moved from 14.1K to 14.5K.
How did search popularity change for New Zealand washing machine brands in August 2026?
1 change
In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Electrolux’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
32 branded search terms
- 8kg electrolux washing machine
- double electrolux oven
- e40 electrolux washing machine
- electrolux
- electrolux 9kg washing machine
- electrolux appliances
- electrolux co nz
- electrolux cooktop
- electrolux dishwasher
- electrolux dryer
- electrolux ergorapido
- electrolux ewf12753
- electrolux fridge
- electrolux induction
- electrolux micro oven
- electrolux nz
- electrolux online
- electrolux oven
- electrolux powerforce
- electrolux rangehood
- electrolux robot vacuum
- electrolux silent performer
- electrolux stick vacuum
- electrolux top loader
- electrolux ultimate care 300
- electrolux ultimate care 500
- electrolux ultimate care 700
- electrolux ultrasilencer
- electrolux vacuum
- electrolux wall oven
- electrolux washing
- s bag electrolux
Haier
42 branded search terms
- 7kg haier washing machine
- french door haier fridge
- haier
- haier 10kg washing machine
- haier 12 kg washing machine
- haier 230l bottom mount fridge freezer
- haier 230l fridge freezer
- haier 6kg dryer
- haier 6kg washing machine
- haier 8kg washing machine
- haier 9kg washing machine
- haier ac
- haier appliances
- haier bar fridge
- haier beverage fridge
- haier co nz
- haier cooktop
- haier dishwasher
- haier dryer
- haier freezer
- haier french door fridge freezer
- haier fridge
- haier fridge freezer
- haier hwt60fvw2
- haier induction cooktop
- haier integrated dishwasher
- haier near me
- haier nz
- haier online
- haier oven
- haier quad door fridge freezer
- haier refrigerator
- haier small fridge
- haier top loader
- haier top loader washing machine
- haier two door fridge
- haier upright freezer
- haier wash machine
- haier washer dryer
- haier washing machine hwt60fvw2
- haier wine fridge
- top load haier washing machine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.