Electrolux vs Samsung:Which is more popular by branded search in New Zealand?
In August 2026, Samsung had more branded searches than Electrolux among washing machine brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to Electrolux’s 6.7K, and held a 17.7% Share of Search versus Electrolux’s 5.6%.
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Which is more popular in search, Electrolux or Samsung?
Compare the washing machine and dryer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung, Electrolux. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Samsung | Haier | Bosch | LG | Electrolux |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 16.4% | 13.1% | 11.2% | 9% | 5.7% |
| Nov 2025 | 46% | 17% | 12.4% | 10.2% | 8.7% | 5.7% |
| Dec 2025 | 42.8% | 18.4% | 12.8% | 10.3% | 9.3% | 6.4% |
| Jan 2026 | 43.2% | 17.1% | 13.1% | 10.5% | 9.8% | 6.3% |
| Feb 2026 | 44.7% | 16.1% | 12.3% | 10.6% | 10.9% | 5.5% |
| Mar 2026 | 44.3% | 15.8% | 11.2% | 10.6% | 12.8% | 5.2% |
| Apr 2026 | 42.6% | 17.3% | 12.6% | 10.8% | 10.8% | 5.9% |
| May 2026 | 44.5% | 16.3% | 11.4% | 11.7% | 10.9% | 5.2% |
| Jun 2026 | 44.6% | 17% | 11.2% | 10.7% | 11.2% | 5.2% |
| Jul 2026 | 44% | 16.4% | 11.6% | 11.9% | 10.5% | 5.7% |
| Aug 2026 | 43.1% | 17.7% | 12.2% | 10.8% | 10.7% | 5.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Electrolux and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Electrolux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among washing machine brands in New Zealand moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 6.2K to 6.7K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand moved from 16.4% to 17.7%, and its estimated monthly branded searches moved from 17.8K to 21.2K.
How did search popularity change for New Zealand washing machine brands in August 2026?
1 change
In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Electrolux’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
32 branded search terms
- 8kg electrolux washing machine
- double electrolux oven
- e40 electrolux washing machine
- electrolux
- electrolux 9kg washing machine
- electrolux appliances
- electrolux co nz
- electrolux cooktop
- electrolux dishwasher
- electrolux dryer
- electrolux ergorapido
- electrolux ewf12753
- electrolux fridge
- electrolux induction
- electrolux micro oven
- electrolux nz
- electrolux online
- electrolux oven
- electrolux powerforce
- electrolux rangehood
- electrolux robot vacuum
- electrolux silent performer
- electrolux stick vacuum
- electrolux top loader
- electrolux ultimate care 300
- electrolux ultimate care 500
- electrolux ultimate care 700
- electrolux ultrasilencer
- electrolux vacuum
- electrolux wall oven
- electrolux washing
- s bag electrolux
Samsung
35 branded search terms
- 8kg samsung washing machine
- monitor samsung gaming
- samsung 11kg washing machine
- samsung 12kg washing machine
- samsung 27 curved monitor
- samsung 27 inch monitor
- samsung 4k monitor
- samsung 9kg washing machine
- samsung curved monitor
- samsung digital inverter washing machine
- samsung dishdrawer
- samsung dishwasher
- samsung dryer
- samsung french door fridge
- samsung fridge
- samsung fridge freezer
- samsung integrated dishwasher
- samsung monitor
- samsung odyssey
- samsung odyssey g3
- samsung odyssey g5
- samsung odyssey g5 27
- samsung odyssey g5 32
- samsung odyssey g6
- samsung odyssey g7
- samsung odyssey g9
- samsung oled tv
- samsung oven
- samsung top load washing machine
- samsung top loader
- samsung tv
- samsung washer dryer
- samsung washer dryer combo
- samsung washing machine
- samsung washing machine repairing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.