Bosch vs Haier:Which is more popular?
In September 2026, Haier had more branded searches than Bosch among undercounter fridge brands in New Zealand. Haier had about 2,080 branded searches, while Bosch had 980. Haier made up 6% of all undercounter fridge brand searches we track, and Bosch accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about undercounter fridge brands, Bosch and Haier each appeared in four of the five answers. Bosch was mentioned before Haier in three out of four answers.
Who do people search for more?
Haier, about 2 searches for every 1 for Bosch
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Bosch, named ahead of Haier in 3 of 4 answers
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Top undercounter fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch and Haier were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Haier in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st- Bosch2nd
Liebherr2nd- Haier4th
KitchenAid–
Kenwood–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liebherr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about undercounter fridge brands
5 answers
Asked ChatGPT
“Which undercounter fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best undercounter fridge brands in New Zealand?”
Asked ChatGPT
“What's the best undercounter fridge brand in New Zealand for small kitchen?”
Searched Google, AI Overview
“small fridge nz”
Searched Google, AI Overview
“best fridge brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Haier more popular in search?
This chart shows how often people search Google for Bosch and Haier by name. Each line represents a brand's share of searches for all six undercounter fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Kenwood | Haier | Bosch | Liebherr |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 19.1% | 11.6% | 7.4% | 2.2% | 1.7% |
| Nov 2025 | 53.5% | 25.4% | 11.7% | 5.9% | 2.1% | 1.3% |
| Dec 2025 | 48.1% | 28.8% | 14.6% | 5.5% | 1.9% | 1.1% |
| Jan 2026 | 54.6% | 22% | 12% | 7.6% | 2.1% | 1.6% |
| Feb 2026 | 59.8% | 19.2% | 10.6% | 6.6% | 2.1% | 1.7% |
| Mar 2026 | 64.6% | 16.9% | 9.1% | 5.7% | 2.1% | 1.5% |
| Apr 2026 | 58.8% | 18.7% | 11% | 7.7% | 2.2% | 1.7% |
| May 2026 | 61.6% | 16.9% | 11.4% | 6.8% | 2.2% | 1.2% |
| Jun 2026 | 62.2% | 16.6% | 10.8% | 6.9% | 2.2% | 1.2% |
| Jul 2026 | 64.9% | 15.5% | 10.1% | 6.3% | 2% | 1.1% |
| Aug 2026 | 62.6% | 16.8% | 10.7% | 6.5% | 2.2% | 1.2% |
| Sep 2026 | 58.2% | 19.6% | 11.3% | 6% | 2.8% | 2.1% |
How has the Bosch and Haier comparison changed over the last 12 months?
3 findings
- Haier was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among undercounter fridge brands in New Zealand moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 780 to 980.
- Across the 12 months ending September 2026, Haier’s share of searches among undercounter fridge brands in New Zealand moved from 7.4% to 6%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
How did search popularity change for New Zealand undercounter fridge brands in September 2026?
2 changes
In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%.
In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bosch’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among undercounter fridge brands
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