Bosch vs Tefal:Which is more popular?
In September 2026, Tefal had more branded searches than Bosch among steam iron brands in New Zealand. Tefal had about 1,370 branded searches, while Bosch had 0. Tefal made up 15.6% of all steam iron brand searches we track, and Bosch accounted for 0%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Tefal appeared in four of the five answers and Bosch in none.
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Top steam iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Philips1st
Braun2nd
Tefal3rd
Russell Hobbs4th
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Braun4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steam iron brands
5 answers
Asked ChatGPT
“Which steam iron brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steam iron brands in New Zealand?”
Asked ChatGPT
“What's the best steam iron brand in New Zealand for easy wrinkle removal?”
Searched Google, AI Overview
“steam iron nz”
Searched Google, AI Overview
“iron for shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Tefal more popular in search?
This chart shows how often people search Google for Bosch and Tefal by name. Each line represents a brand's share of searches for all five steam iron brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tefal, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Russell Hobbs | Tefal | Braun | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 23% | 16.3% | 0.65% | 0.13% |
| Nov 2025 | 56% | 26.9% | 16.2% | 0.76% | 0.11% |
| Dec 2025 | 60.1% | 24.6% | 14.7% | 0.54% | 0.11% |
| Jan 2026 | 63.1% | 22.4% | 13.8% | 0.59% | 0.12% |
| Feb 2026 | 63.4% | 22.2% | 13.6% | 0.58% | 0.15% |
| Mar 2026 | 59.4% | 22.1% | 18.1% | 0.42% | 0% |
| Apr 2026 | 63.8% | 21.3% | 14.5% | 0.46% | 0% |
| May 2026 | 64.9% | 20.1% | 14.5% | 0.43% | 0.11% |
| Jun 2026 | 64.4% | 19.7% | 15.5% | 0.42% | 0% |
| Jul 2026 | 60.3% | 23.5% | 15.7% | 0.43% | 0.11% |
| Aug 2026 | 59.2% | 22.4% | 17.8% | 0.52% | 0.1% |
| Sep 2026 | 59.7% | 24.2% | 15.6% | 0.46% | 0% |
How has the Bosch and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among steam iron brands in New Zealand moved from 0.13% to 0%, and its estimated monthly branded searches moved from 10 to 0.
- Across the 12 months ending September 2026, Tefal’s share of searches among steam iron brands in New Zealand moved from 16.3% to 15.6%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand steam iron brands in September 2026?
2 changes
In September 2026, Tefal lost share of searches among steam iron brands in New Zealand, from 17.8% to 15.6%.
Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Bosch’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among steam iron brands
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