Brandwave

Lodge vs Ninja:Which is more popular?

In September 2026, Ninja had more branded searches than Lodge among griddle pan brands in New Zealand. Ninja had about 1,270 branded searches, while Lodge had 480. Ninja made up 8.3% of all griddle pan brand searches we track, and Lodge accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Lodge appeared in three of the four answers and Ninja in none.

Among griddle pan brands in New Zealand in September 2026

Who do people search for more?

Ninja, about 3 searches for every 1 for Lodge

Ninja 1.3K searchesLodge 480 searches

Who does AI mention more?

Lodge, mentioned in 3 of 4 answers, Ninja in 0

Lodge in 3 of 4Ninja in 0 of 4

Who does AI recommend more?

Lodge, the only one of the two named

Lodge first in 3Ninja never named

Follow Lodge vs Ninja and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top griddle pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lodge was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ninja did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Scanpan3rd
  4. Staub4th
  5. Tefal5th
  6. Ninja–
  7. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scanpan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lodge3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tefal1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Staub1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Circulon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about griddle pan brands

4 answers
  • Asked ChatGPT

    “Which griddle pan brand should I buy in New Zealand?”

    1. 1Lodge
    2. 2Le Creuset
  • Asked ChatGPT

    “What are the best griddle pan brands in New Zealand?”

    1. 1Le Creuset
    2. 2Lodge
    3. 3Scanpan
    4. 4Staub
    5. 5Tefal
  • Asked ChatGPT

    “What's the best griddle pan brand in New Zealand for everyday cooking?”

    1. 1Lodge
    2. 2Scanpan
    3. 3Le Creuset
  • Searched Google, AI Overview

    “best griddle pan”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “non stick griddle pan”

    1. 1Scanpan

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lodge or Ninja more popular in search?

This chart shows how often people search Google for Lodge and Ninja by name. Each line represents a brand's share of searches for all seven griddle pan brands we track, month by month, from searches in New Zealand.

Lodge and Ninja among griddle pan brands in New Zealand, by month

Share of searches by month for Ninja, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanTefalNinjaStaubCirculonLodge
Oct 202552.6%18.7%10.4%7.4%3.3%4.5%3.1%
Nov 202556.4%15.8%8.9%8.4%4.3%3.5%2.7%
Dec 202561.9%14.9%6.9%7.5%3.2%3.2%2.5%
Jan 202653.7%18.8%7.8%8.5%3.3%4.7%3.2%
Feb 202657.2%16%8.2%8.1%3.7%4%2.8%
Mar 202659.6%13.3%9.7%6%4.6%3.8%2.9%
Apr 202650.3%19.7%9.4%8.4%3.8%4.1%4.3%
May 202654.2%17.8%9.6%7.7%3.4%4.1%3.2%
Jun 202653.2%17.6%9.9%7.5%3.3%3.9%4.7%
Jul 202652.1%19.1%9.7%7.8%3.2%3.5%4.5%
Aug 202651.5%19.9%11%7.1%4%3.5%3%
Sep 202652.7%19.4%9.2%8.3%4.1%3.3%3.1%

How has the Lodge and Ninja comparison changed over the last 12 months?

3 findings
  • Ninja was ahead of Lodge in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands in New Zealand held steady at 3.1%, and its estimated monthly branded searches moved from 390 to 480.
  • Across the 12 months ending September 2026, Ninja’s share of searches among griddle pan brands in New Zealand moved from 7.4% to 8.3%, and its estimated monthly branded searches moved from 930 to 1.3K.

How did search popularity change for New Zealand griddle pan brands in September 2026?

2 changes
  1. In September 2026, Ninja gained share of searches among griddle pan brands in New Zealand, from 7.1% to 8.3%.

  2. Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lodge’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lodge

1 branded search term

  • lodge cast iron

Ninja

2 branded search terms

  • ninja blast
  • ninja foodi

How the Brand Demand Index is measured

Other head-to-heads among griddle pan brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.