Brandwave

How popular isDolce Gusto?

In September 2026, people searched for Dolce Gusto by name about 1,090 times in New Zealand, a 9.2% decrease from the previous year. These searches made up 4.8% of all New Zealand coffee capsule brand searches, placing Dolce Gusto third out of five brands. When we asked both ChatGPT and Google AI Overviews about coffee capsule brands, Dolce Gusto appeared in two of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

Dolce Gusto is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. NespressoShare of searches 81.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MocconaShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Dolce GustoShare of searches 4.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Vittoria CoffeeShare of searches 2.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. L'ORShare of searches 2.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dolce Gusto was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dolce Gusto is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. L'OR2nd
  3. Dolce Gusto3rd
  4. Vittoria Coffee4th
  5. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • L'OR3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

  • Asked ChatGPT

    “Which coffee capsule brand should I buy in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What are the best coffee capsule brands in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What's the best coffee capsule brand in New Zealand for home espresso?”

    1. 1Nespresso
    2. 2L'OR

  • Searched Google, AI Overview

    “coffee capsules nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “espresso capsules”

    1. 1Nespresso
    2. 2Vittoria Coffee

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which coffee capsule brands compete with Dolce Gusto?

Dolce Gusto against coffee capsule brands in New Zealand, by month

Share of searches by month for Nespresso, Moccona, Dolce Gusto, Vittoria Coffee, L'OR. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoMocconaDolce GustoVittoria CoffeeL'OR
Oct 202585.6%5.3%5.1%1.7%2.4%
Nov 202587.3%5.2%4%1.3%2.3%
Dec 202588.3%4%4.4%1.4%1.9%
Jan 202686.7%5.3%4%1.3%2.6%
Feb 202686.5%5.5%4%1.3%2.7%
Mar 202684.4%6.3%4.5%1.9%2.9%
Apr 202684.5%6%4.9%2.2%2.5%
May 202682.9%8%4%2.3%2.8%
Jun 202682.1%8%4.8%2.7%2.5%
Jul 202681.5%7.7%4.7%3.2%2.8%
Aug 202681.9%7.7%4.7%3.1%2.5%
Sep 202681.1%9%4.8%2.6%2.5%

  1. 1.Nespresso

    81.1%

    Held 1st. 18.5K estimated branded searches, -3.2% vs prior month. Share -0.7 points.

  2. 2.Moccona

    9%

    Held 2nd. 2K estimated branded searches, +13.3% vs prior month. Share +1.2 points.

  3. 3.Dolce Gusto

    4.8%

    Held 3rd. 1.1K estimated branded searches, -1.8% vs prior month. Share 0 points.

  4. 4.Vittoria Coffee

    2.6%

    Held 4th. 600 estimated branded searches, -17.8% vs prior month. Share -0.5 points.

  5. 5.L'OR

    2.5%

    Held 5th. 570 estimated branded searches, -3.4% vs prior month. Share 0 points.

Compare popularity between Dolce Gusto and its closest rivals

Every comparison with Dolce Gusto

5 comparisons

How has branded search demand for Dolce Gusto changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dolce Gusto in New Zealand fell from 1.2K to 1.1K.
  • Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee capsule brands in New Zealand peaked at 5.1% in October 2025 and was lowest at 4% in November 2025.

How did search popularity change for New Zealand coffee capsule brands in September 2026?

3 changes

  1. In September 2026, Moccona gained share of searches among coffee capsule brands in New Zealand, from 7.7% to 9%.

  2. In September 2026, Nespresso lost share of searches among coffee capsule brands in New Zealand, from 81.9% to 81.1%.

  3. Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 50% over 12 measured months, from 400 to 600 in September 2026.

How are Dolce Gusto’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dolce Gusto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dolce gusto
  • dolce gusto capsules
  • dolce gusto cleaning
  • dolce gusto pods
  • dolcegusto
  • dolcegusto capsules
  • dolcegusto pods

How the Brand Demand Index is measured

Who owns Dolce Gusto?

Dolce Gusto is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

Do you work for Dolce Gusto? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dolce Gusto compete?

Dolce Gusto is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee pod brands4th of 40.64%Show ranking
Coffee capsule brands3rd of 54.8%Shown above
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Is Dolce Gusto your brand?

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