Brandwave

Dolce Gusto vs L'OR:Which is more popular?

In September 2026, Dolce Gusto had more branded searches than L'OR among coffee capsule brands in New Zealand. Dolce Gusto had about 1,090 branded searches, while L'OR had 570. Dolce Gusto made up 4.8% of all coffee capsule brand searches we track, and L'OR accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about coffee capsule brands, L'OR appeared in three of the four answers and Dolce Gusto in two. L'OR was mentioned before Dolce Gusto in every answer that named either.

Among coffee capsule brands in New Zealand in September 2026

Who do people search for more?

Dolce Gusto, about 91% more searches than L'OR

Dolce Gusto 1.1K searchesL'OR 570 searches

Who does AI mention more?

L'OR, mentioned in 3 of 4 answers, Dolce Gusto in 2

L'OR in 3 of 4Dolce Gusto in 2 of 4

Who does AI recommend more?

L'OR, named ahead of Dolce Gusto in 3 of 3 answers

L'OR first in 3Dolce Gusto never first

Follow Dolce Gusto vs L'OR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, L'OR was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dolce Gusto was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. L'OR was listed before Dolce Gusto in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. L'OR2nd
  3. Dolce Gusto3rd
  4. Vittoria Coffee4th
  5. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • L'OR3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

  • Asked ChatGPT

    “Which coffee capsule brand should I buy in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What are the best coffee capsule brands in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What's the best coffee capsule brand in New Zealand for home espresso?”

    1. 1Nespresso
    2. 2L'OR

  • Searched Google, AI Overview

    “coffee capsules nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “espresso capsules”

    1. 1Nespresso
    2. 2Vittoria Coffee

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Dolce Gusto or L'OR more popular in search?

This chart shows how often people search Google for Dolce Gusto and L'OR by name. Each line represents a brand's share of searches for all five coffee capsule brands we track, month by month, from searches in New Zealand.

Dolce Gusto and L'OR among coffee capsule brands in New Zealand, by month

Share of searches by month for Dolce Gusto, L'OR. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoMocconaDolce GustoVittoria CoffeeL'OR
Oct 202585.6%5.3%5.1%1.7%2.4%
Nov 202587.3%5.2%4%1.3%2.3%
Dec 202588.3%4%4.4%1.4%1.9%
Jan 202686.7%5.3%4%1.3%2.6%
Feb 202686.5%5.5%4%1.3%2.7%
Mar 202684.4%6.3%4.5%1.9%2.9%
Apr 202684.5%6%4.9%2.2%2.5%
May 202682.9%8%4%2.3%2.8%
Jun 202682.1%8%4.8%2.7%2.5%
Jul 202681.5%7.7%4.7%3.2%2.8%
Aug 202681.9%7.7%4.7%3.1%2.5%
Sep 202681.1%9%4.8%2.6%2.5%

How has the Dolce Gusto and L'OR comparison changed over the last 12 months?

3 findings
  • Dolce Gusto was ahead of L'OR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee capsule brands in New Zealand moved from 5.1% to 4.8%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
  • Across the 12 months ending September 2026, L'OR’s share of searches among coffee capsule brands in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches moved from 560 to 570.

How did search popularity change for New Zealand coffee capsule brands in September 2026?

0 changes

Neither Dolce Gusto nor L'OR moved beyond provider rounding among coffee capsule brands in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Dolce Gusto’s and L'OR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dolce Gusto

7 branded search terms

  • dolce gusto
  • dolce gusto capsules
  • dolce gusto cleaning
  • dolce gusto pods
  • dolcegusto
  • dolcegusto capsules
  • dolcegusto pods

L'OR

8 branded search terms

  • l or
  • l or capsules
  • l or pods
  • lor
  • lor capsules
  • lor coffee
  • lor coffee pods
  • lor pods

How the Brand Demand Index is measured

Other head-to-heads among coffee capsule brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free