Brandwave

Nespresso vs Vittoria Coffee:Which is more popular?

In September 2026, Nespresso had more branded searches than Vittoria Coffee among coffee capsule brands in New Zealand. Nespresso had about 18,500 branded searches, while Vittoria Coffee had 600. Nespresso made up 81.1% of all coffee capsule brand searches we track, and Vittoria Coffee accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about coffee capsule brands, Nespresso appeared in all four answers and Vittoria Coffee in one. Nespresso was mentioned before Vittoria Coffee in every answer.

Among coffee capsule brands in New Zealand in September 2026

Who do people search for more?

Nespresso, about 31 searches for every 1 for Vittoria Coffee

Nespresso 18.5K searchesVittoria Coffee 600 searches

Who does AI mention more?

Nespresso, mentioned in every answer we collected

Nespresso in 4 of 4Vittoria Coffee in 1 of 4

Who does AI recommend more?

Nespresso, named ahead of Vittoria Coffee in every answer

Nespresso first in 4Vittoria Coffee never first

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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nespresso appeared in all four answers. Vittoria Coffee was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Nespresso was listed before Vittoria Coffee in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. L'OR2nd
  3. Dolce Gusto3rd
  4. Vittoria Coffee4th
  5. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • L'OR3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

  • Asked ChatGPT

    “Which coffee capsule brand should I buy in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What are the best coffee capsule brands in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What's the best coffee capsule brand in New Zealand for home espresso?”

    1. 1Nespresso
    2. 2L'OR

  • Searched Google, AI Overview

    “coffee capsules nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “espresso capsules”

    1. 1Nespresso
    2. 2Vittoria Coffee

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Nespresso or Vittoria Coffee more popular in search?

This chart shows how often people search Google for Nespresso and Vittoria Coffee by name. Each line represents a brand's share of searches for all five coffee capsule brands we track, month by month, from searches in New Zealand.

Nespresso and Vittoria Coffee among coffee capsule brands in New Zealand, by month

Share of searches by month for Nespresso, Vittoria Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoMocconaDolce GustoVittoria CoffeeL'OR
Oct 202585.6%5.3%5.1%1.7%2.4%
Nov 202587.3%5.2%4%1.3%2.3%
Dec 202588.3%4%4.4%1.4%1.9%
Jan 202686.7%5.3%4%1.3%2.6%
Feb 202686.5%5.5%4%1.3%2.7%
Mar 202684.4%6.3%4.5%1.9%2.9%
Apr 202684.5%6%4.9%2.2%2.5%
May 202682.9%8%4%2.3%2.8%
Jun 202682.1%8%4.8%2.7%2.5%
Jul 202681.5%7.7%4.7%3.2%2.8%
Aug 202681.9%7.7%4.7%3.1%2.5%
Sep 202681.1%9%4.8%2.6%2.5%

How has the Nespresso and Vittoria Coffee comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand coffee capsule brands in September 2026?

2 changes

  1. In September 2026, Nespresso lost share of searches among coffee capsule brands in New Zealand, from 81.9% to 81.1%.

  2. Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 50% over 12 measured months, from 400 to 600 in September 2026.

How are branded searches counted?

262 search terms

Brandwave collects information about searches that people make online using Nespresso’s and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nespresso

260 branded search terms

  • 200 nespresso pods
  • a nespresso machine
  • about nespresso coffee
  • aeroccino 4 nespresso
  • aged sumatra nespresso
  • aguila nespresso 220
  • aguila nespresso machine
  • all nespresso machines
  • arondio nespresso
  • automatic nespresso
  • barista machine nespresso
  • barista nespresso machine
  • bianco delicato nespresso
  • bianco leggero nespresso
  • big nespresso machine
  • biggest nespresso machine
  • breville nespresso
  • breville nespresso machine
  • breville nespresso vertuoplus
  • buy nespresso vertuo
  • café lungo nespresso
  • cappuccino nespresso vertuo
  • caramel cookie nespresso
  • caramelito nespresso
  • ciocattino nespresso
  • cocoa truffle nespresso
  • coffee corner nespresso
  • coffee pods nespresso
  • compact nespresso
  • congo nespresso
  • creatista plus nespresso
  • delonghi nespresso machine
  • design nespresso machine
  • digital nespresso machine
  • dulsao nespresso
  • elvazio nespresso
  • essenza plus nespresso
  • fancy nespresso machine
  • first nespresso machine
  • fortissio lungo nespresso

1–40 of 260

Vittoria Coffee

2 branded search terms

  • vittoria pods
  • vittoriacoffee

How the Brand Demand Index is measured

Other head-to-heads among coffee capsule brands

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