Moccona vs Vittoria Coffee:Which is more popular?
In September 2026, Moccona had more branded searches than Vittoria Coffee among coffee capsule brands in New Zealand. Moccona had about 2,050 branded searches, while Vittoria Coffee had 600. Moccona made up 9% of all coffee capsule brand searches we track, and Vittoria Coffee accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about coffee capsule brands, Vittoria Coffee appeared in one of the four answers and Moccona in none.
Who do people search for more?
Moccona, about 3 searches for every 1 for Vittoria Coffee
Who does AI mention more?
Vittoria Coffee, mentioned in 1 of 4 answers, Moccona in 0
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Top coffee capsule brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Vittoria Coffee was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Moccona did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nespresso1st
L'OR2nd
Dolce Gusto3rd- Vittoria Coffee4th
- Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- L'OR3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dolce Gusto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vittoria Coffee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee capsule brands
4 answers
Asked ChatGPT
“Which coffee capsule brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee capsule brands in New Zealand?”
Asked ChatGPT
“What's the best coffee capsule brand in New Zealand for home espresso?”
Searched Google, AI Overview
“coffee capsules nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“espresso capsules”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Moccona or Vittoria Coffee more popular in search?
This chart shows how often people search Google for Moccona and Vittoria Coffee by name. Each line represents a brand's share of searches for all five coffee capsule brands we track, month by month, from searches in New Zealand.
Share of searches by month for Moccona, Vittoria Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Moccona | Dolce Gusto | Vittoria Coffee | L'OR |
|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 5.3% | 5.1% | 1.7% | 2.4% |
| Nov 2025 | 87.3% | 5.2% | 4% | 1.3% | 2.3% |
| Dec 2025 | 88.3% | 4% | 4.4% | 1.4% | 1.9% |
| Jan 2026 | 86.7% | 5.3% | 4% | 1.3% | 2.6% |
| Feb 2026 | 86.5% | 5.5% | 4% | 1.3% | 2.7% |
| Mar 2026 | 84.4% | 6.3% | 4.5% | 1.9% | 2.9% |
| Apr 2026 | 84.5% | 6% | 4.9% | 2.2% | 2.5% |
| May 2026 | 82.9% | 8% | 4% | 2.3% | 2.8% |
| Jun 2026 | 82.1% | 8% | 4.8% | 2.7% | 2.5% |
| Jul 2026 | 81.5% | 7.7% | 4.7% | 3.2% | 2.8% |
| Aug 2026 | 81.9% | 7.7% | 4.7% | 3.1% | 2.5% |
| Sep 2026 | 81.1% | 9% | 4.8% | 2.6% | 2.5% |
How has the Moccona and Vittoria Coffee comparison changed over the last 12 months?
3 findings
- Moccona was ahead of Vittoria Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moccona’s share of searches among coffee capsule brands in New Zealand moved from 5.3% to 9%, and its estimated monthly branded searches moved from 1.2K to 2K.
- Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among coffee capsule brands in New Zealand moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 400 to 600.
How did search popularity change for New Zealand coffee capsule brands in September 2026?
2 changes
In September 2026, Moccona gained share of searches among coffee capsule brands in New Zealand, from 7.7% to 9%.
Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 50% over 12 measured months, from 400 to 600 in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Moccona’s and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moccona
7 branded search terms
- moccona
- moccona 400g
- moccona classic
- moccona decaf
- moccona espresso
- moccona latte
- moccona woolies
Vittoria Coffee
2 branded search terms
- vittoria pods
- vittoriacoffee
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