L'OR vs Nespresso:Which is more popular?
In September 2026, Nespresso had more branded searches than L'OR among coffee capsule brands in New Zealand. Nespresso had about 18,500 branded searches, while L'OR had 570. Nespresso made up 81.1% of all coffee capsule brand searches we track, and L'OR accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about coffee capsule brands, Nespresso appeared in all four answers and L'OR in three. L'OR and Nespresso were each mentioned first in two of the four answers.
Who do people search for more?
Nespresso, about 32 searches for every 1 for L'OR
Who does AI mention more?
Nespresso, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top coffee capsule brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nespresso appeared in all four answers. L'OR was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. L'OR and Nespresso were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Nespresso1st
L'OR2nd
Dolce Gusto3rd
Vittoria Coffee4th
Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- L'OR3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dolce Gusto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vittoria Coffee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee capsule brands
4 answers
Asked ChatGPT
“Which coffee capsule brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee capsule brands in New Zealand?”
Asked ChatGPT
“What's the best coffee capsule brand in New Zealand for home espresso?”
Searched Google, AI Overview
“coffee capsules nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“espresso capsules”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is L'OR or Nespresso more popular in search?
This chart shows how often people search Google for L'OR and Nespresso by name. Each line represents a brand's share of searches for all five coffee capsule brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nespresso, L'OR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Moccona | Dolce Gusto | Vittoria Coffee | L'OR |
|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 5.3% | 5.1% | 1.7% | 2.4% |
| Nov 2025 | 87.3% | 5.2% | 4% | 1.3% | 2.3% |
| Dec 2025 | 88.3% | 4% | 4.4% | 1.4% | 1.9% |
| Jan 2026 | 86.7% | 5.3% | 4% | 1.3% | 2.6% |
| Feb 2026 | 86.5% | 5.5% | 4% | 1.3% | 2.7% |
| Mar 2026 | 84.4% | 6.3% | 4.5% | 1.9% | 2.9% |
| Apr 2026 | 84.5% | 6% | 4.9% | 2.2% | 2.5% |
| May 2026 | 82.9% | 8% | 4% | 2.3% | 2.8% |
| Jun 2026 | 82.1% | 8% | 4.8% | 2.7% | 2.5% |
| Jul 2026 | 81.5% | 7.7% | 4.7% | 3.2% | 2.8% |
| Aug 2026 | 81.9% | 7.7% | 4.7% | 3.1% | 2.5% |
| Sep 2026 | 81.1% | 9% | 4.8% | 2.6% | 2.5% |
How has the L'OR and Nespresso comparison changed over the last 12 months?
3 findings
- Nespresso was ahead of L'OR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, L'OR’s share of searches among coffee capsule brands in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches moved from 560 to 570.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee capsule brands in New Zealand moved from 85.6% to 81.1%, and its estimated monthly branded searches moved from 20.2K to 18.5K.
How did search popularity change for New Zealand coffee capsule brands in September 2026?
1 change
In September 2026, Nespresso lost share of searches among coffee capsule brands in New Zealand, from 81.9% to 81.1%.
How are branded searches counted?
268 search terms
Brandwave collects information about searches that people make online using L'OR’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'OR
8 branded search terms
- l or
- l or capsules
- l or pods
- lor
- lor capsules
- lor coffee
- lor coffee pods
- lor pods
Nespresso
260 branded search terms
- 200 nespresso pods
- a nespresso machine
- about nespresso coffee
- aeroccino 4 nespresso
- aged sumatra nespresso
- aguila nespresso 220
- aguila nespresso machine
- all nespresso machines
- arondio nespresso
- automatic nespresso
- barista machine nespresso
- barista nespresso machine
- bianco delicato nespresso
- bianco leggero nespresso
- big nespresso machine
- biggest nespresso machine
- breville nespresso
- breville nespresso machine
- breville nespresso vertuoplus
- buy nespresso vertuo
- café lungo nespresso
- cappuccino nespresso vertuo
- caramel cookie nespresso
- caramelito nespresso
- ciocattino nespresso
- cocoa truffle nespresso
- coffee corner nespresso
- coffee pods nespresso
- compact nespresso
- congo nespresso
- creatista plus nespresso
- delonghi nespresso machine
- design nespresso machine
- digital nespresso machine
- dulsao nespresso
- elvazio nespresso
- essenza plus nespresso
- fancy nespresso machine
- first nespresso machine
- fortissio lungo nespresso
1–40 of 260
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