Brandwave

Dolce Gusto vs Moccona:Which is more popular?

In September 2026, Moccona had more branded searches than Dolce Gusto among coffee capsule brands in New Zealand. Moccona had about 2,050 branded searches, while Dolce Gusto had 1,090. Moccona made up 9% of all coffee capsule brand searches we track, and Dolce Gusto accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about coffee capsule brands, Dolce Gusto appeared in two of the four answers and Moccona in none.

Among coffee capsule brands in New Zealand in September 2026

Who do people search for more?

Moccona, about 88% more searches than Dolce Gusto

Moccona 2K searchesDolce Gusto 1.1K searches

Who does AI mention more?

Dolce Gusto, mentioned in 2 of 4 answers, Moccona in 0

Dolce Gusto in 2 of 4Moccona in 0 of 4

Who does AI recommend more?

Dolce Gusto, the only one of the two named

Dolce Gusto first in 2Moccona never named

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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dolce Gusto was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Moccona did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. L'OR2nd
  3. Dolce Gusto3rd
  4. Vittoria Coffee4th
  5. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • L'OR3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

  • Asked ChatGPT

    “Which coffee capsule brand should I buy in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What are the best coffee capsule brands in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What's the best coffee capsule brand in New Zealand for home espresso?”

    1. 1Nespresso
    2. 2L'OR

  • Searched Google, AI Overview

    “coffee capsules nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “espresso capsules”

    1. 1Nespresso
    2. 2Vittoria Coffee

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Dolce Gusto or Moccona more popular in search?

This chart shows how often people search Google for Dolce Gusto and Moccona by name. Each line represents a brand's share of searches for all five coffee capsule brands we track, month by month, from searches in New Zealand.

Dolce Gusto and Moccona among coffee capsule brands in New Zealand, by month

Share of searches by month for Moccona, Dolce Gusto. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoMocconaDolce GustoVittoria CoffeeL'OR
Oct 202585.6%5.3%5.1%1.7%2.4%
Nov 202587.3%5.2%4%1.3%2.3%
Dec 202588.3%4%4.4%1.4%1.9%
Jan 202686.7%5.3%4%1.3%2.6%
Feb 202686.5%5.5%4%1.3%2.7%
Mar 202684.4%6.3%4.5%1.9%2.9%
Apr 202684.5%6%4.9%2.2%2.5%
May 202682.9%8%4%2.3%2.8%
Jun 202682.1%8%4.8%2.7%2.5%
Jul 202681.5%7.7%4.7%3.2%2.8%
Aug 202681.9%7.7%4.7%3.1%2.5%
Sep 202681.1%9%4.8%2.6%2.5%

How has the Dolce Gusto and Moccona comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Dolce Gusto took it in December 2025, Moccona took it in January 2026.
  • Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee capsule brands in New Zealand moved from 5.1% to 4.8%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
  • Across the 12 months ending September 2026, Moccona’s share of searches among coffee capsule brands in New Zealand moved from 5.3% to 9%, and its estimated monthly branded searches moved from 1.2K to 2K.

How did search popularity change for New Zealand coffee capsule brands in September 2026?

1 change

  1. In September 2026, Moccona gained share of searches among coffee capsule brands in New Zealand, from 7.7% to 9%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Dolce Gusto’s and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dolce Gusto

7 branded search terms

  • dolce gusto
  • dolce gusto capsules
  • dolce gusto cleaning
  • dolce gusto pods
  • dolcegusto
  • dolcegusto capsules
  • dolcegusto pods

Moccona

7 branded search terms

  • moccona
  • moccona 400g
  • moccona classic
  • moccona decaf
  • moccona espresso
  • moccona latte
  • moccona woolies

How the Brand Demand Index is measured

Other head-to-heads among coffee capsule brands

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