Brandwave

Coffee Supreme vs Vittoria Coffee:Which is more popular?

In September 2026, Coffee Supreme had more branded searches than Vittoria Coffee among supermarket coffee brands in New Zealand. Coffee Supreme had about 5,400 branded searches, while Vittoria Coffee had 1,430. Coffee Supreme made up 16.2% of all supermarket coffee brand searches we track, and Vittoria Coffee accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about supermarket coffee brands, Coffee Supreme appeared in three of the five answers and Vittoria Coffee in none.

Among supermarket coffee brands in New Zealand in September 2026

Who do people search for more?

Coffee Supreme, about 4 searches for every 1 for Vittoria Coffee

Coffee Supreme 5.4K searchesVittoria Coffee 1.4K searches

Who does AI mention more?

Coffee Supreme, mentioned in 3 of 5 answers, Vittoria Coffee in 0

Coffee Supreme in 3 of 5Vittoria Coffee in 0 of 5

Who does AI recommend more?

Coffee Supreme, the only one of the two named

Coffee Supreme first in 2Vittoria Coffee never named

Follow Coffee Supreme vs Vittoria Coffee and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top supermarket coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coffee Supreme was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vittoria Coffee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Robert Harris1st
  2. Coffee Supreme2nd
  3. Moccona3rd
  4. Nescafé4th
  5. Jed's5th
  6. Gregg's6th
  7. Avalanche–
  8. Vittoria Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supermarket coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coffee Supreme or Vittoria Coffee more popular in search?

This chart shows how often people search Google for Coffee Supreme and Vittoria Coffee by name. Each line represents a brand's share of searches for all eight supermarket coffee brands we track, month by month, from searches in New Zealand.

Coffee Supreme and Vittoria Coffee among supermarket coffee brands in New Zealand, by month

Share of searches by month for Coffee Supreme, Vittoria Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthMocconaRobert HarrisNescaféCoffee SupremeAvalancheJed'sVittoria CoffeeGregg's
Oct 202517.4%22.3%18.6%21%6.2%7.4%3.6%3.6%
Nov 202517.4%21.9%18.6%25.2%6.1%5.2%3%2.6%
Dec 202516%26.1%17.4%24.4%4.8%4.4%3.6%3.3%
Jan 202616.7%25.6%17.2%23.9%4.7%4.4%3.1%4.4%
Feb 202618.3%24.2%17.9%22.8%5.5%4.5%2.9%3.8%
Mar 202616.8%21.1%14.7%20.7%6%4.1%3.3%13.4%
Apr 202619.3%24.5%16.5%19.5%6.9%4.6%4.6%4.2%
May 202622.1%21.2%17.2%20.7%6%4.8%4.7%3.4%
Jun 202623%19.8%19%18.6%6.5%5.1%4.8%3.2%
Jul 202622%19.3%16.6%15.4%6.9%4.2%4.9%10.8%
Aug 202623.1%18.1%18%19.7%7.2%4.4%5%4.5%
Sep 202623.9%21.2%18.9%16.2%7.2%4.4%4.3%3.9%

How has the Coffee Supreme and Vittoria Coffee comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand supermarket coffee brands in September 2026?

4 changes

  1. In September 2026, Robert Harris overtook Coffee Supreme to rank 2nd among supermarket coffee brands in New Zealand, with 21.2% of the searches.

  2. In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches.

  3. In September 2026, Coffee Supreme lost share of searches among supermarket coffee brands in New Zealand, from 19.7% to 16.2%.

  4. In September 2026, Vittoria Coffee lost share of searches among supermarket coffee brands in New Zealand, from 5% to 4.3%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Coffee Supreme’s and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coffee Supreme

3 branded search terms

  • coffee supreme
  • coffeesupreme
  • supreme coffee

Vittoria Coffee

8 branded search terms

  • vittoria beans
  • vittoria coffee
  • vittoria coffee bags
  • vittoria coffee bean
  • vittoria coffee pods
  • vittoria decaf coffee
  • vittoriacoffee
  • woolies vittoria coffee

How the Brand Demand Index is measured

Other head-to-heads among supermarket coffee brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free