Robert Harris vs Vittoria Coffee:Which is more popular?
In September 2026, Robert Harris had more branded searches than Vittoria Coffee among supermarket coffee brands in New Zealand. Robert Harris had about 7,070 branded searches, while Vittoria Coffee had 1,430. Robert Harris made up 21.2% of all supermarket coffee brand searches we track, and Vittoria Coffee accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about supermarket coffee brands, Robert Harris appeared in all five answers and Vittoria Coffee in none.
Who do people search for more?
Robert Harris, about 5 searches for every 1 for Vittoria Coffee
Who does AI mention more?
Robert Harris, mentioned in every answer we collected
Who does AI recommend more?
Robert Harris, the only one of the two named
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Top supermarket coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Robert Harris appeared in all five answers. Vittoria Coffee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Robert Harris1st
Coffee Supreme2nd
Moccona3rd
Nescafé4th
Jed's5th
Gregg's6th
Avalanche–
Vittoria Coffee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about supermarket coffee brands
5 answers
Asked ChatGPT
“Which supermarket coffee brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best supermarket coffee brands in New Zealand?”
Asked ChatGPT
“What's the best supermarket coffee brand in New Zealand for everyday coffee?”
Searched Google, AI Overview
“instant coffee brands nz”
Searched Google, AI Overview
“best instant coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Robert Harris or Vittoria Coffee more popular in search?
This chart shows how often people search Google for Robert Harris and Vittoria Coffee by name. Each line represents a brand's share of searches for all eight supermarket coffee brands we track, month by month, from searches in New Zealand.
Share of searches by month for Robert Harris, Vittoria Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moccona | Robert Harris | Nescafé | Coffee Supreme | Avalanche | Jed's | Vittoria Coffee | Gregg's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 22.3% | 18.6% | 21% | 6.2% | 7.4% | 3.6% | 3.6% |
| Nov 2025 | 17.4% | 21.9% | 18.6% | 25.2% | 6.1% | 5.2% | 3% | 2.6% |
| Dec 2025 | 16% | 26.1% | 17.4% | 24.4% | 4.8% | 4.4% | 3.6% | 3.3% |
| Jan 2026 | 16.7% | 25.6% | 17.2% | 23.9% | 4.7% | 4.4% | 3.1% | 4.4% |
| Feb 2026 | 18.3% | 24.2% | 17.9% | 22.8% | 5.5% | 4.5% | 2.9% | 3.8% |
| Mar 2026 | 16.8% | 21.1% | 14.7% | 20.7% | 6% | 4.1% | 3.3% | 13.4% |
| Apr 2026 | 19.3% | 24.5% | 16.5% | 19.5% | 6.9% | 4.6% | 4.6% | 4.2% |
| May 2026 | 22.1% | 21.2% | 17.2% | 20.7% | 6% | 4.8% | 4.7% | 3.4% |
| Jun 2026 | 23% | 19.8% | 19% | 18.6% | 6.5% | 5.1% | 4.8% | 3.2% |
| Jul 2026 | 22% | 19.3% | 16.6% | 15.4% | 6.9% | 4.2% | 4.9% | 10.8% |
| Aug 2026 | 23.1% | 18.1% | 18% | 19.7% | 7.2% | 4.4% | 5% | 4.5% |
| Sep 2026 | 23.9% | 21.2% | 18.9% | 16.2% | 7.2% | 4.4% | 4.3% | 3.9% |
How has the Robert Harris and Vittoria Coffee comparison changed over the last 12 months?
3 findings
- Robert Harris was ahead of Vittoria Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Robert Harris’ share of searches among supermarket coffee brands in New Zealand moved from 22.3% to 21.2%, and its estimated monthly branded searches moved from 5.8K to 7.1K.
- Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among supermarket coffee brands in New Zealand moved from 3.6% to 4.3%, and its estimated monthly branded searches moved from 930 to 1.4K.
How did search popularity change for New Zealand supermarket coffee brands in September 2026?
2 changes
In September 2026, Robert Harris overtook Coffee Supreme to rank 2nd among supermarket coffee brands in New Zealand, with 21.2% of the searches.
In September 2026, Vittoria Coffee lost share of searches among supermarket coffee brands in New Zealand, from 5% to 4.3%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Robert Harris’ and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Robert Harris
3 branded search terms
- robert harris beans
- robert harris coffee
- robertharris
Vittoria Coffee
8 branded search terms
- vittoria beans
- vittoria coffee
- vittoria coffee bags
- vittoria coffee bean
- vittoria coffee pods
- vittoria decaf coffee
- vittoriacoffee
- woolies vittoria coffee
Other head-to-heads among supermarket coffee brands
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