Gregg's vs Vittoria Coffee:Which is more popular?
In September 2026, Gregg's and Vittoria Coffee were level in searches among supermarket coffee brands in New Zealand, with an estimated 1.3K versus 1.4K branded searches, at 3.9% and 4.3% of the total. When we asked ChatGPT and Google AI Overviews about supermarket coffee brands, Gregg's appeared in one of the five answers and Vittoria Coffee in none.
Who do people search for more?
Vittoria Coffee, about 11% more searches than Gregg's
Who does AI mention more?
Gregg's, mentioned in 1 of 5 answers, Vittoria Coffee in 0
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Top supermarket coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gregg's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vittoria Coffee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Robert Harris1st
Coffee Supreme2nd
Moccona3rd
Nescafé4th
Jed's5th- Gregg's6th
Avalanche–- Vittoria Coffee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about supermarket coffee brands
5 answers
Asked ChatGPT
“Which supermarket coffee brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best supermarket coffee brands in New Zealand?”
Asked ChatGPT
“What's the best supermarket coffee brand in New Zealand for everyday coffee?”
Searched Google, AI Overview
“instant coffee brands nz”
Searched Google, AI Overview
“best instant coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gregg's or Vittoria Coffee more popular in search?
This chart shows how often people search Google for Gregg's and Vittoria Coffee by name. Each line represents a brand's share of searches for all eight supermarket coffee brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vittoria Coffee, Gregg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moccona | Robert Harris | Nescafé | Coffee Supreme | Avalanche | Jed's | Vittoria Coffee | Gregg's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 22.3% | 18.6% | 21% | 6.2% | 7.4% | 3.6% | 3.6% |
| Nov 2025 | 17.4% | 21.9% | 18.6% | 25.2% | 6.1% | 5.2% | 3% | 2.6% |
| Dec 2025 | 16% | 26.1% | 17.4% | 24.4% | 4.8% | 4.4% | 3.6% | 3.3% |
| Jan 2026 | 16.7% | 25.6% | 17.2% | 23.9% | 4.7% | 4.4% | 3.1% | 4.4% |
| Feb 2026 | 18.3% | 24.2% | 17.9% | 22.8% | 5.5% | 4.5% | 2.9% | 3.8% |
| Mar 2026 | 16.8% | 21.1% | 14.7% | 20.7% | 6% | 4.1% | 3.3% | 13.4% |
| Apr 2026 | 19.3% | 24.5% | 16.5% | 19.5% | 6.9% | 4.6% | 4.6% | 4.2% |
| May 2026 | 22.1% | 21.2% | 17.2% | 20.7% | 6% | 4.8% | 4.7% | 3.4% |
| Jun 2026 | 23% | 19.8% | 19% | 18.6% | 6.5% | 5.1% | 4.8% | 3.2% |
| Jul 2026 | 22% | 19.3% | 16.6% | 15.4% | 6.9% | 4.2% | 4.9% | 10.8% |
| Aug 2026 | 23.1% | 18.1% | 18% | 19.7% | 7.2% | 4.4% | 5% | 4.5% |
| Sep 2026 | 23.9% | 21.2% | 18.9% | 16.2% | 7.2% | 4.4% | 4.3% | 3.9% |
How has the Gregg's and Vittoria Coffee comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Gregg's took it in January 2026, Vittoria Coffee took it in April 2026, Gregg's took it in July 2026, Vittoria Coffee took it in August 2026.
- Across the 12 months ending September 2026, Gregg's’ share of searches among supermarket coffee brands in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches moved from 920 to 1.3K.
- Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among supermarket coffee brands in New Zealand moved from 3.6% to 4.3%, and its estimated monthly branded searches moved from 930 to 1.4K.
How did search popularity change for New Zealand supermarket coffee brands in September 2026?
2 changes
In September 2026, Gregg's lost share of searches among supermarket coffee brands in New Zealand, from 4.5% to 3.9%.
In September 2026, Vittoria Coffee lost share of searches among supermarket coffee brands in New Zealand, from 5% to 4.3%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Gregg's’ and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gregg's
3 branded search terms
- gregg s
- greggs coffee
- greggs instant coffee
Vittoria Coffee
8 branded search terms
- vittoria beans
- vittoria coffee
- vittoria coffee bags
- vittoria coffee bean
- vittoria coffee pods
- vittoria decaf coffee
- vittoriacoffee
- woolies vittoria coffee
Other head-to-heads among supermarket coffee brands
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