Brandwave

Maggi vs Nongshim:Which is more popular?

In September 2026, Nongshim had more branded searches than Maggi among cup noodles brands in New Zealand. Nongshim had about 2,550 branded searches, while Maggi had 2,270. Nongshim made up 18.3% of all cup noodles brand searches we track, and Maggi accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about cup noodles brands, Nongshim appeared in all five answers and Maggi in three. Nongshim was mentioned before Maggi in every answer.

Among cup noodles brands in New Zealand in September 2026

Who do people search for more?

Nongshim, about 12% more searches than Maggi

Nongshim 2.5K searchesMaggi 2.3K searches

Who does AI mention more?

Nongshim, mentioned in every answer we collected

Nongshim in 5 of 5Maggi in 3 of 5

Who does AI recommend more?

Nongshim, named ahead of Maggi in every answer

Nongshim first in 5Maggi never first

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Top cup noodles brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nongshim appeared in all five answers. Maggi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nongshim was listed before Maggi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nissin1st
  2. Nongshim2nd
  3. Indomie3rd
  4. Maggi4th
  5. Samyang5th
  6. MAMA6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nongshim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nissin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samyang2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAMA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cup noodles brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Maggi or Nongshim more popular in search?

This chart shows how often people search Google for Maggi and Nongshim by name. Each line represents a brand's share of searches for all six cup noodles brands we track, month by month, from searches in New Zealand.

Maggi and Nongshim among cup noodles brands in New Zealand, by month

Share of searches by month for Nongshim, Maggi. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiNissinMAMA
Oct 202529%25%20.7%18.9%5.5%0.87%
Nov 202531.8%24.9%20.2%17.2%5%0.96%
Dec 202528.8%26.3%22.5%15.6%5.8%1.1%
Jan 202626%26.4%22%19.2%5.5%0.97%
Feb 202627.7%29.3%18.7%17.4%6.1%0.84%
Mar 202622.5%30%22.7%16.4%7.1%1.3%
Apr 202625%28%20.7%18.6%6.7%0.92%
May 202621.5%29.9%21.2%18.2%8.1%1%
Jun 202622.1%27.2%22.9%19%7.7%1%
Jul 202627.1%22%24.1%17.6%8.2%1%
Aug 202625.5%26.1%21.8%17.2%8.3%1.2%
Sep 202632.1%25.9%18.3%16.3%6.4%1%

How has the Maggi and Nongshim comparison changed over the last 12 months?

3 findings
  • Nongshim was ahead of Maggi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Maggi’s share of searches among cup noodles brands in New Zealand moved from 18.9% to 16.3%, and its estimated monthly branded searches moved from 2.4K to 2.3K.
  • Across the 12 months ending September 2026, Nongshim’s share of searches among cup noodles brands in New Zealand moved from 20.7% to 18.3%, and its estimated monthly branded searches moved from 2.6K to 2.5K.

How did search popularity change for New Zealand cup noodles brands in September 2026?

2 changes

  1. In September 2026, Nongshim lost share of searches among cup noodles brands in New Zealand, from 21.8% to 18.3%.

  2. In September 2026, Maggi lost share of searches among cup noodles brands in New Zealand, from 17.2% to 16.3%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Maggi’s and Nongshim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maggi

10 branded search terms

  • maggi
  • maggi carbonara
  • maggi cubes
  • maggi curried sausages
  • maggi curry
  • maggi devilled sausages
  • maggi masala
  • maggi sauces
  • maggi season
  • maggi stroganoff

Nongshim

9 branded search terms

  • nongshim
  • nongshim bowl noodle
  • nongshim chapagetti
  • nongshim onion rings
  • nongshim ramyun
  • noodle nongshim
  • shin ramyun
  • shin ramyun cup
  • shin ramyun kimchi

How the Brand Demand Index is measured

Other head-to-heads among cup noodles brands

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