Avalanche vs Milo:Which is more popular by branded search in New Zealand?
In August 2026, Milo had more branded searches than Avalanche among hot chocolate and malted drink brands in New Zealand. Milo was estimated to have 8.2K branded searches compared to Avalanche’s 4.4K, and held a 52.2% Share of Search versus Avalanche’s 27.8%.
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Which is more popular in search, Avalanche or Milo?
Compare the hot chocolate and malted drink brands New Zealanders make at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milo, Avalanche. The figures are in the table below the chart.
View monthly share of search table
| Month | Milo | Avalanche | Nesquik | Ovaltine | Cadbury Drinking Chocolate |
|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 23.1% | 11.8% | 10% | 2.7% |
| Nov 2025 | 51.7% | 25.5% | 11.8% | 8.5% | 2.5% |
| Dec 2025 | 54.2% | 23% | 12% | 7.8% | 3% |
| Jan 2026 | 55.4% | 20.5% | 12% | 9.7% | 2.5% |
| Feb 2026 | 57.8% | 20.6% | 10.7% | 8.4% | 2.6% |
| Mar 2026 | 50.4% | 25.2% | 12.4% | 8.6% | 3.4% |
| Apr 2026 | 49.7% | 27.8% | 10% | 8.8% | 3.6% |
| May 2026 | 39.1% | 18.4% | 34.3% | 5.7% | 2.5% |
| Jun 2026 | 51.3% | 24.8% | 11.8% | 8.6% | 3.5% |
| Jul 2026 | 48.7% | 29.5% | 10.1% | 8.2% | 3.6% |
| Aug 2026 | 52.2% | 27.8% | 8.4% | 8% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Avalanche and Milo comparison changed over the last 12 months?
3 findings
- Milo was ahead of Avalanche in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avalanche’s estimated Share of Search among hot chocolate and malted drink brands in New Zealand moved from 23.1% to 27.8%, and its estimated monthly branded searches moved from 2.4K to 4.4K.
- Across the 11 months ending August 2026, Milo’s estimated Share of Search among hot chocolate and malted drink brands in New Zealand moved from 52.4% to 52.2%, and its estimated monthly branded searches moved from 5.5K to 8.2K.
How did search popularity change for New Zealand hot chocolate and malted drink brands in August 2026?
2 changes
In August 2026, Milo gained estimated Share of Search among hot chocolate and malted drink brands in New Zealand, from 48.7% to 52.2%.
In August 2026, Avalanche lost estimated Share of Search among hot chocolate and malted drink brands in New Zealand, from 29.5% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Avalanche’s and Milo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avalanche
5 branded search terms
- avalanche 99 sugar free drinking chocolate
- avalanche coffee
- avalanche drinking chocolate
- avalanche hot chocolate
- avalanche hot chocolate sugar free
Milo
12 branded search terms
- coffee with milo
- milo
- milo 1kg
- milo choco
- milo choco drink
- milo dinosaur drink
- milo drink
- milo drink packet
- milo in a can
- milo malted drink
- milo powder
- nestle milo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.