Gregg's vs Nescafé:Which is more popular?
In September 2026, Nescafé had more branded searches than Gregg's among supermarket coffee brands in New Zealand. Nescafé had about 6,300 branded searches, while Gregg's had 1,290. Nescafé made up 18.9% of all supermarket coffee brand searches we track, and Gregg's accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about supermarket coffee brands, Nescafé appeared in three of the five answers and Gregg's in one. Gregg's and Nescafé were each mentioned first in one of the two answers that named either.
Who do people search for more?
Nescafé, about 5 searches for every 1 for Gregg's
Who does AI mention more?
Nescafé, mentioned in 3 of 5 answers, Gregg's in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top supermarket coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nescafé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gregg's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gregg's and Nescafé were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Robert Harris1st
Coffee Supreme2nd
Moccona3rd- Nescafé4th
Jed's5th
Gregg's6th
Avalanche–
Vittoria Coffee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Robert Harris5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moccona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nescafé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coffee Supreme3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jed's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gregg's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avalanche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vittoria Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about supermarket coffee brands
5 answers
Asked ChatGPT
“Which supermarket coffee brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best supermarket coffee brands in New Zealand?”
Asked ChatGPT
“What's the best supermarket coffee brand in New Zealand for everyday coffee?”
Searched Google, AI Overview
“instant coffee brands nz”
Searched Google, AI Overview
“best instant coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gregg's or Nescafé more popular in search?
This chart shows how often people search Google for Gregg's and Nescafé by name. Each line represents a brand's share of searches for all eight supermarket coffee brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nescafé, Gregg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moccona | Robert Harris | Nescafé | Coffee Supreme | Avalanche | Jed's | Vittoria Coffee | Gregg's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 22.3% | 18.6% | 21% | 6.2% | 7.4% | 3.6% | 3.6% |
| Nov 2025 | 17.4% | 21.9% | 18.6% | 25.2% | 6.1% | 5.2% | 3% | 2.6% |
| Dec 2025 | 16% | 26.1% | 17.4% | 24.4% | 4.8% | 4.4% | 3.6% | 3.3% |
| Jan 2026 | 16.7% | 25.6% | 17.2% | 23.9% | 4.7% | 4.4% | 3.1% | 4.4% |
| Feb 2026 | 18.3% | 24.2% | 17.9% | 22.8% | 5.5% | 4.5% | 2.9% | 3.8% |
| Mar 2026 | 16.8% | 21.1% | 14.7% | 20.7% | 6% | 4.1% | 3.3% | 13.4% |
| Apr 2026 | 19.3% | 24.5% | 16.5% | 19.5% | 6.9% | 4.6% | 4.6% | 4.2% |
| May 2026 | 22.1% | 21.2% | 17.2% | 20.7% | 6% | 4.8% | 4.7% | 3.4% |
| Jun 2026 | 23% | 19.8% | 19% | 18.6% | 6.5% | 5.1% | 4.8% | 3.2% |
| Jul 2026 | 22% | 19.3% | 16.6% | 15.4% | 6.9% | 4.2% | 4.9% | 10.8% |
| Aug 2026 | 23.1% | 18.1% | 18% | 19.7% | 7.2% | 4.4% | 5% | 4.5% |
| Sep 2026 | 23.9% | 21.2% | 18.9% | 16.2% | 7.2% | 4.4% | 4.3% | 3.9% |
How has the Gregg's and Nescafé comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of Gregg's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gregg's’ share of searches among supermarket coffee brands in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches moved from 920 to 1.3K.
- Across the 12 months ending September 2026, Nescafé’s share of searches among supermarket coffee brands in New Zealand moved from 18.6% to 18.9%, and its estimated monthly branded searches moved from 4.8K to 6.3K.
How did search popularity change for New Zealand supermarket coffee brands in September 2026?
2 changes
In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches.
In September 2026, Gregg's lost share of searches among supermarket coffee brands in New Zealand, from 4.5% to 3.9%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Gregg's’ and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among supermarket coffee brands
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