Form builders in New Zealand:Which are most popular?
In September 2026, Jotform was the most searched form builder in New Zealand, accounting for 69.4% of all searches among the seven builders we track. When we checked with ChatGPT and Google AI Overviews, Jotform and Tally showed up in every answer. Jotform was recommended most often, coming first in one out of five responses.
JotformShare of searches 69.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TypeformShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
FilloutShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
TallyShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Google FormsShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
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Top form builders in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Jotform and Tally appeared every time. Jotform was recommended most often, coming first in one out of five answers. Tally was second, and Typeform was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Jotform1st
- Tally2nd
- Typeform3rd
- Fillout4th
Snapforms5th- Google Forms6th
Microsoft Forms7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about form builders
5 answers
Asked ChatGPT
“Which form builder should I use in New Zealand?”
Asked ChatGPT
“What are the best form builders in New Zealand?”
Asked ChatGPT
“What's the best form builder in New Zealand for online forms?”
Searched Google, AI Overview
“online form builder”
Searched Google, AI Overview
“best form builder”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which form builders do people search for most?
This chart shows how often people search Google for each form builder by name. Each line represents a brand's share of searches for all seven form builders we track, month by month, from searches in New Zealand.
Share of searches by month for Jotform, Typeform, Fillout, Tally. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jotform | Typeform | Fillout | Tally | Google Forms | Snapforms | Microsoft Forms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 28.6% | 3.2% | 1.1% | 0.3% | 0.6% | 0.15% |
| Nov 2025 | 65.4% | 28.2% | 3.1% | 1.6% | 0.74% | 0.74% | 0.15% |
| Dec 2025 | 69.9% | 24.1% | 2.7% | 1.7% | 0.72% | 0.96% | 0% |
| Jan 2026 | 64.7% | 28.8% | 3.1% | 1.6% | 0.72% | 0.9% | 0.18% |
| Feb 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| Mar 2026 | 68.9% | 24.2% | 3.3% | 1.4% | 1.4% | 0.64% | 0.13% |
| Apr 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| May 2026 | 67.1% | 24.4% | 4% | 2.6% | 1.1% | 0.76% | 0.15% |
| Jun 2026 | 71.8% | 21.3% | 3.5% | 1.9% | 0.93% | 0.53% | 0.13% |
| Jul 2026 | 70.9% | 20.9% | 4.2% | 2.3% | 1.1% | 0.48% | 0.16% |
| Aug 2026 | 70.2% | 20.7% | 5.1% | 1.8% | 1.4% | 0.64% | 0.16% |
| Sep 2026 | 69.4% | 20.5% | 5% | 2.7% | 1.4% | 0.79% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.4% | 4.4K | 0% | -0.8 points | |
| 2, held 2nd | 20.5% | 1.3K | 0% | -0.2 points | |
| 3, held 3rd | 5% | 320 | 0% | -0.1 points | |
| 4, held 4th | 2.7% | 170 | +54.5% | +0.9 points | |
| 5, held 5th | 1.4% | 90 | 0% | 0 points | |
| 6, held 6th | 0.79% | 50 | +25% | +0.2 points | |
| 7, held 7th | 0.16% | 10 | 0% | 0 points |
1.
Jotform69.4%
Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.
Typeform20.5%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Fillout5%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Tally2.7%
Held 4th. 170 estimated branded searches, +54.5% vs prior month. Share +0.9 points.
1.4%
Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
0.79%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share +0.2 points.
0.16%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among form builders in New Zealand?
7 brands
In September 2026, Jotform was the most searched among form builders in New Zealand, with an estimated 4.4K branded searches, 69.4% of all searches for the seven we track. Typeform is in 2nd place, 48.9 percentage points behind at 20.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Jotform | 66.2% → 69.4% | 71.8%Jun 2026 | 64.7%Jan 2026 | 1st |
| Typeform | 28.6% → 20.5% | 28.8%Jan 2026 | 20.5%Sep 2026 | 2nd |
| Fillout | 3.2% → 5% | 5.1%Aug 2026 | 2.7%Dec 2025 | 3rd |
| Tally | 1.1% → 2.7% | 2.7%Sep 2026 | 1.1%Oct 2025 | 4th |
| Google Forms | 0.3% → 1.4% | 1.4%Aug 2026 | 0.3%Oct 2025 | 6th → 5th |
| Snapforms | 0.6% → 0.79% | 0.96%Dec 2025 | 0.48%Jul 2026 | 5th → 6th |
| Microsoft Forms | 0.15% → 0.16% | 0.18%Jan 2026 | 0%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Jotform’s share of searches among form builders in New Zealand increased from 66.2% to 69.4%.
- Across the 12 months ending September 2026, Typeform’s share of searches among form builders in New Zealand decreased from 28.6% to 20.5%.
- Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand increased from 3.2% to 5%.
- Across the 12 months ending September 2026, Tally’s share of searches among form builders in New Zealand increased from 1.1% to 2.7%.
- Across the 12 months ending September 2026, Google Forms’ share of searches among form builders in New Zealand increased from 0.3% to 1.4%.
- Across the 12 months ending September 2026, Jotform’s share of searches among form builders in New Zealand peaked at 71.8% in June 2026 and was lowest at 64.7% in January 2026.
- Across the 12 months ending September 2026, Typeform’s share of searches among form builders in New Zealand peaked at 28.8% in January 2026 and was lowest at 20.5% in September 2026.
- Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand peaked at 5.1% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Google Forms’ share of searches among form builders in New Zealand peaked at 1.4% in August 2026 and was lowest at 0.3% in October 2025.
- Across the 12 months ending September 2026, Google Forms rose from 6th to 5th among form builders in New Zealand.
- Across the 12 months ending September 2026, Snapforms fell from 5th to 6th among form builders in New Zealand.
- Across the 12 months ending September 2026, Microsoft Forms held steady: its share of searches among form builders in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand form builders in September 2026?
6 changes
In September 2026, Tally gained share of searches among form builders in New Zealand, from 1.8% to 2.7%.
In September 2026, Jotform lost share of searches among form builders in New Zealand, from 70.2% to 69.4%.
Typeform’s share of searches among form builders in New Zealand has lost ground for 3 months in a row, from 21.3% to 20.5% in September 2026.
Estimated monthly branded searches for Google Forms in New Zealand rose 350% over 12 measured months, from 20 to 90 in September 2026.
Estimated monthly branded searches for Fillout in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in September 2026.
Estimated monthly branded searches for Snapforms in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
Compare popularity between leading brands
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