Brandwave

How popular isMicrosoft Forms?

In September 2026, people searched for Microsoft Forms by name about 12,200 times in New Zealand, a 22.4% increase from the previous year. These searches made up 0.16% of all New Zealand form builder searches, placing Microsoft Forms seventh out of seven builders. When we asked both ChatGPT and Google AI Overviews about form builders, Microsoft Forms appeared in three of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Microsoft Forms is the seventh most searched of 7 competitors and the seventh most recommended in AI answers.

  1. JotformShare of searches 69.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TypeformShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. FilloutShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. TallyShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Microsoft FormsShare of searches 0.16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top form builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Forms was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Forms is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jotform1st
  2. Tally2nd
  3. Typeform3rd
  4. Fillout4th
  5. Snapforms5th
  6. Google Forms6th
  7. Microsoft Forms7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about form builders

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which form builders compete with Microsoft Forms?

Microsoft Forms against form builders in New Zealand, by month

Share of searches by month for Jotform, Typeform, Fillout, Tally, Microsoft Forms. The figures are in the table below the chart.

View monthly share of searches table
MonthJotformTypeformFilloutTallyGoogle FormsSnapformsMicrosoft Forms
Oct 202566.2%28.6%3.2%1.1%0.3%0.6%0.15%
Nov 202565.4%28.2%3.1%1.6%0.74%0.74%0.15%
Dec 202569.9%24.1%2.7%1.7%0.72%0.96%0%
Jan 202664.7%28.8%3.1%1.6%0.72%0.9%0.18%
Feb 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
Mar 202668.9%24.2%3.3%1.4%1.4%0.64%0.13%
Apr 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
May 202667.1%24.4%4%2.6%1.1%0.76%0.15%
Jun 202671.8%21.3%3.5%1.9%0.93%0.53%0.13%
Jul 202670.9%20.9%4.2%2.3%1.1%0.48%0.16%
Aug 202670.2%20.7%5.1%1.8%1.4%0.64%0.16%
Sep 202669.4%20.5%5%2.7%1.4%0.79%0.16%

  1. 1.Jotform

    69.4%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Typeform

    20.5%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Fillout

    5%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Tally

    2.7%

    Held 4th. 170 estimated branded searches, +54.5% vs prior month. Share +0.9 points.

  5. 5.Google Forms

    1.4%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Snapforms

    0.79%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share +0.2 points.

  7. 7.Microsoft Forms

    0.16%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Forms and its closest rivals

Every comparison with Microsoft Forms

5 comparisons

How has branded search demand for Microsoft Forms changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Forms in New Zealand rose from 10K to 12.2K.
  • Across the 12 months ending September 2026, Microsoft Forms’ share of searches among form builders in New Zealand held steady, from 0.15% to 0.16%.

How did search popularity change for New Zealand form builders in September 2026?

6 changes

  1. In September 2026, Tally gained share of searches among form builders in New Zealand, from 1.8% to 2.7%.

  2. In September 2026, Jotform lost share of searches among form builders in New Zealand, from 70.2% to 69.4%.

  3. Typeform’s share of searches among form builders in New Zealand has lost ground for 3 months in a row, from 21.3% to 20.5% in September 2026.

  4. Estimated monthly branded searches for Google Forms in New Zealand rose 350% over 12 measured months, from 20 to 90 in September 2026.

  5. Estimated monthly branded searches for Fillout in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  6. Estimated monthly branded searches for Snapforms in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are Microsoft Forms’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Microsoft Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft forms
  • microsoft forms form
  • microsoft forms forms
  • microsoft forms survey
  • microsoftforms

How the Brand Demand Index is measured

Who owns Microsoft Forms?

Microsoft Forms is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft Forms? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Forms compete?

Microsoft Forms is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey and form tools2nd of 620.8%Show ranking
Form builders7th of 70.16%Shown above
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