Brandwave

Survey and form tools in New Zealand:Which brands are most popular in search?

In August 2026, Google Forms was the most searched among survey and form tools in New Zealand, with an estimated 41.8K branded searches and 62.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Forms62.2%
  2. Microsoft Forms18.2%
  3. SurveyMonkey7%
  4. Jotform6.8%
  5. Qualtrics3.8%
  6. Typeform2%

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Share of SearchLeaderboard

Compare the survey and online form tools New Zealand businesses collect feedback with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among survey and form tools in New Zealand, by month

Share of Search by month for Google Forms, Microsoft Forms, SurveyMonkey, Jotform, Qualtrics, Typeform. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FormsMicrosoft FormsSurveyMonkeyJotformQualtricsTypeform
Oct 202553.1%18.9%10.9%8.6%4.8%3.7%
Nov 202553.7%19.2%10.9%8.7%3.8%3.8%
Dec 202552.9%18.7%10.7%10.3%3.6%3.6%
Jan 202649.8%17.8%10.5%12%4.5%5.4%
Feb 202655.5%19.8%9.6%9%2.8%3.3%
Mar 202657.5%20.5%8.2%7.6%3.5%2.7%
Apr 202656.9%16.7%9.8%9.2%4.1%3.4%
May 202661.7%18.2%7.1%6.7%3.8%2.5%
Jun 202661.2%18.1%7.1%8.2%3%2.4%
Jul 202655.4%19.8%9.2%9%3.9%2.7%
Aug 202662.2%18.2%7%6.8%3.8%2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Google Forms

    62.2%

    held 1st · 41.8K estimated branded searches · +48.9% vs prior month · +6.8 points

  2. 2.Microsoft Forms

    18.2%

    held 2nd · 12.3K estimated branded searches · +22% vs prior month · -1.6 points

  3. 3.SurveyMonkey

    7%

    held 3rd · 4.7K estimated branded searches · +1.3% vs prior month · -2.2 points

  4. 4.Jotform

    6.8%

    held 4th · 4.5K estimated branded searches · -0.87% vs prior month · -2.3 points

  5. 5.Qualtrics

    3.8%

    held 5th · 2.5K estimated branded searches · +27.1% vs prior month · -0.2 points

  6. 6.Typeform

    2%

    held 6th · 1.4K estimated branded searches · +0.74% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among survey and form tools in New Zealand?

In August 2026, Google Forms was the most searched among survey and form tools in New Zealand, with an estimated 41.8K branded searches and 62.2% estimated Share of Search within this set. Microsoft Forms is in 2nd place, 44 percentage points behind at 18.2% Share of Search.

New Zealand survey and form tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Forms53.1% → 62.2%62.2%Aug 202649.8%Jan 20261st
Microsoft Forms18.9% → 18.2%20.5%Mar 202616.7%Apr 20262nd
SurveyMonkey10.9% → 7%10.9%Nov 20257%Aug 20263rd
Jotform8.6% → 6.8%12%Jan 20266.7%May 20264th
Qualtrics4.8% → 3.8%4.8%Oct 20252.8%Feb 20265th
Typeform3.7% → 2%5.4%Jan 20262%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand increased from 53.1% to 62.2%.
  • Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among survey and form tools in New Zealand decreased from 18.9% to 18.2%.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey and form tools in New Zealand decreased from 10.9% to 7%.
  • Across the 11 months ending August 2026, Jotform’s estimated Share of Search among survey and form tools in New Zealand decreased from 8.6% to 6.8%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand decreased from 4.8% to 3.8%.
  • Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey and form tools in New Zealand decreased from 3.7% to 2%.
  • Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand peaked at 62.2% in August 2026 and was lowest at 49.8% in January 2026.
  • Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among survey and form tools in New Zealand peaked at 20.5% in March 2026 and was lowest at 16.7% in April 2026.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey and form tools in New Zealand peaked at 10.9% in November 2025 and was lowest at 7% in August 2026.
  • Across the 11 months ending August 2026, Jotform’s estimated Share of Search among survey and form tools in New Zealand peaked at 12% in January 2026 and was lowest at 6.7% in May 2026.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand peaked at 4.8% in October 2025 and was lowest at 2.8% in February 2026.
  • Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey and form tools in New Zealand peaked at 5.4% in January 2026 and was lowest at 2% in August 2026.

How did search popularity change for New Zealand survey and form tools in August 2026?

  1. In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%.

  2. In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%.

  3. In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%.

  4. In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%.

  5. In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%.

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