Brandwave

How popular isMicrosoft Forms?

In September 2026, people searched for Microsoft Forms by name about 12,200 times in New Zealand, a 22.4% increase from the previous year. These searches made up 20.8% of all New Zealand survey and form tool searches, placing Microsoft Forms second out of six tools. When we asked both ChatGPT and Google AI Overviews about survey and form tools, Microsoft Forms appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Microsoft Forms is the second most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Google FormsShare of searches 58.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Microsoft FormsShare of searches 20.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. JotformShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. SurveyMonkeyShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. QualtricsShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top survey and form tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Forms was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Forms is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Google Forms2nd
  3. Typeform3rd
  4. Jotform4th
  5. Microsoft Forms5th
  6. Qualtrics6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SurveyMonkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about survey and form tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which survey and form tools compete with Microsoft Forms?

Microsoft Forms against survey and form tools in New Zealand, by month

Share of searches by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Qualtrics, Typeform. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyQualtricsTypeform
Oct 202553.7%19%8.5%10.3%4.8%3.7%
Nov 202554.4%19.4%8.7%10.5%3.2%3.8%
Dec 202553.7%19%10.3%10.2%3.2%3.6%
Jan 202651.1%18.2%12.2%9.7%3.5%5.4%
Feb 202656.2%20%9%8.8%2.7%3.2%
Mar 202658.1%20.6%7.6%7.5%3.5%2.7%
Apr 202657.5%16.8%9.2%9.1%4.1%3.3%
May 202662.2%18.3%6.7%6.6%3.7%2.4%
Jun 202661.8%18.2%8.2%6.6%2.9%2.4%
Jul 202655.8%19.9%9%8.8%3.9%2.6%
Aug 202662.6%18.3%6.7%6.6%3.8%2%
Sep 202658.3%20.8%7.6%7.5%3.4%2.3%

  1. 1.Google Forms

    58.3%

    Held 1st. 34.1K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  2. 2.Microsoft Forms

    20.8%

    Held 2nd. 12.2K estimated branded searches, -0.08% vs prior month. Share +2.5 points.

  3. 3.Jotform

    7.6%

    Held 3rd. 4.5K estimated branded searches, -0.45% vs prior month. Share +0.9 points.

  4. 4.SurveyMonkey

    7.5%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Qualtrics

    3.4%

    Held 5th. 2K estimated branded searches, -20% vs prior month. Share -0.3 points.

  6. 6.Typeform

    2.3%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Microsoft Forms and its closest rivals

Every comparison with Microsoft Forms

5 comparisons

How has branded search demand for Microsoft Forms changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Forms in New Zealand rose from 10K to 12.2K.
  • Across the 12 months ending September 2026, Microsoft Forms’ share of searches among survey and form tools in New Zealand increased from 19% to 20.8%.
  • Across the 12 months ending September 2026, Microsoft Forms’ share of searches among survey and form tools in New Zealand peaked at 20.8% in September 2026 and was lowest at 16.8% in April 2026.

How did search popularity change for New Zealand survey and form tools in September 2026?

6 changes

  1. In September 2026, Microsoft Forms gained share of searches among survey and form tools in New Zealand, from 18.3% to 20.8%.

  2. In September 2026, SurveyMonkey gained share of searches among survey and form tools in New Zealand, from 6.6% to 7.5%.

  3. In September 2026, Jotform gained share of searches among survey and form tools in New Zealand, from 6.7% to 7.6%.

  4. In September 2026, Google Forms lost share of searches among survey and form tools in New Zealand, from 62.6% to 58.3%.

  5. Estimated monthly branded searches for Typeform in New Zealand fell 31.3% over 12 measured months, from 1.9K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Qualtrics in New Zealand fell 21.3% over 12 measured months, from 2.5K to 2K in September 2026.

How are Microsoft Forms’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Microsoft Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft forms
  • microsoft forms form
  • microsoft forms forms
  • microsoft forms survey
  • microsoftforms

How the Brand Demand Index is measured

Who owns Microsoft Forms?

Microsoft Forms is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft Forms? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Forms compete?

Microsoft Forms is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey and form tools2nd of 620.8%Shown above
Form builders7th of 70.16%Show ranking
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