How popular isQualtrics?
In September 2026, people searched for Qualtrics by name about 2,000 times in New Zealand, a 21.6% decrease from the previous year. These searches made up 3.4% of all New Zealand survey and form tool searches, placing Qualtrics fifth out of six tools. When we asked both ChatGPT and Google AI Overviews about survey and form tools, Qualtrics appeared in three of the five answers and was the sixth most recommended of the six.
Qualtrics is the fifth most searched of 6 competitors and the sixth most recommended in AI answers.
Google FormsShare of searches 58.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Microsoft FormsShare of searches 20.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
JotformShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
SurveyMonkeyShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
QualtricsShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top survey and form tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Qualtrics is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SurveyMonkey1st
- Google Forms2nd
Typeform3rd- Jotform4th
- Microsoft Forms5th
- Qualtrics6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SurveyMonkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Forms3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about survey and form tools
5 answers
Asked ChatGPT
“Which survey or form tool should I use in New Zealand?”
Asked ChatGPT
“What are the best survey and form tools in New Zealand?”
Asked ChatGPT
“What's the best survey or form tool in New Zealand for customer feedback?”
Searched Google, AI Overview
“online form builder”
Searched Google, AI Overview
“best survey tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which survey and form tools compete with Qualtrics?
Share of searches by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Qualtrics, Typeform. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Qualtrics | Typeform |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 19% | 8.5% | 10.3% | 4.8% | 3.7% |
| Nov 2025 | 54.4% | 19.4% | 8.7% | 10.5% | 3.2% | 3.8% |
| Dec 2025 | 53.7% | 19% | 10.3% | 10.2% | 3.2% | 3.6% |
| Jan 2026 | 51.1% | 18.2% | 12.2% | 9.7% | 3.5% | 5.4% |
| Feb 2026 | 56.2% | 20% | 9% | 8.8% | 2.7% | 3.2% |
| Mar 2026 | 58.1% | 20.6% | 7.6% | 7.5% | 3.5% | 2.7% |
| Apr 2026 | 57.5% | 16.8% | 9.2% | 9.1% | 4.1% | 3.3% |
| May 2026 | 62.2% | 18.3% | 6.7% | 6.6% | 3.7% | 2.4% |
| Jun 2026 | 61.8% | 18.2% | 8.2% | 6.6% | 2.9% | 2.4% |
| Jul 2026 | 55.8% | 19.9% | 9% | 8.8% | 3.9% | 2.6% |
| Aug 2026 | 62.6% | 18.3% | 6.7% | 6.6% | 3.8% | 2% |
| Sep 2026 | 58.3% | 20.8% | 7.6% | 7.5% | 3.4% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.3% | 34.1K | -18.2% | -4.3 points | |
| 2, held 2nd | 20.8% | 12.2K | -0.08% | +2.5 points | |
| 3, held 3rd | 7.6% | 4.5K | -0.45% | +0.9 points | |
| 4, held 4th | 7.5% | 4.4K | 0% | +0.9 points | |
| 5, held 5th | 3.4% | 2K | -20% | -0.3 points | |
| 6, held 6th | 2.3% | 1.3K | 0% | +0.3 points |
58.3%
Held 1st. 34.1K estimated branded searches, -18.2% vs prior month. Share -4.3 points.
20.8%
Held 2nd. 12.2K estimated branded searches, -0.08% vs prior month. Share +2.5 points.
3.
Jotform7.6%
Held 3rd. 4.5K estimated branded searches, -0.45% vs prior month. Share +0.9 points.
7.5%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.4%
Held 5th. 2K estimated branded searches, -20% vs prior month. Share -0.3 points.
6.
Typeform2.3%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Qualtrics and its closest rivals
Every comparison with Qualtrics
21 comparisons
- Google Forms vs Qualtrics
- Jotform vs Qualtrics
- Microsoft Forms vs Qualtrics
- Qualtrics vs SurveyMonkey
- Employment Hero vs Qualtrics
- Nectar vs Qualtrics
- Qualtrics vs Typeform
- Culture Amp vs Qualtrics
- Qualtrics vs Thematic
- Kantar vs Qualtrics
- AskNicely vs Qualtrics
- Qualtrics vs Sprig
- Brandwatch vs Qualtrics
- Medallia vs Qualtrics
- Qualtrics vs YouGov
- Officevibe vs Qualtrics
- Qualtrics vs Tracksuit
- Alchemer vs Qualtrics
- 15Five vs Qualtrics
- Bonusly vs Qualtrics
- InMoment vs Qualtrics
How has branded search demand for Qualtrics changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Qualtrics in New Zealand fell from 2.5K to 2K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among survey and form tools in New Zealand decreased from 4.8% to 3.4%.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among survey and form tools in New Zealand peaked at 4.8% in October 2025 and was lowest at 2.7% in February 2026.
How did search popularity change for New Zealand survey and form tools in September 2026?
6 changes
In September 2026, Microsoft Forms gained share of searches among survey and form tools in New Zealand, from 18.3% to 20.8%.
In September 2026, SurveyMonkey gained share of searches among survey and form tools in New Zealand, from 6.6% to 7.5%.
In September 2026, Jotform gained share of searches among survey and form tools in New Zealand, from 6.7% to 7.6%.
In September 2026, Google Forms lost share of searches among survey and form tools in New Zealand, from 62.6% to 58.3%.
Estimated monthly branded searches for Typeform in New Zealand fell 31.3% over 12 measured months, from 1.9K to 1.3K in September 2026.
Estimated monthly branded searches for Qualtrics in New Zealand fell 21.3% over 12 measured months, from 2.5K to 2K in September 2026.
How are Qualtrics’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- qualtrics
- qualtrics employee survey
- qualtrics engagement
- qualtrics form
- qualtrics survey
Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Qualtrics compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Survey and form tools | 5th of 6 | 3.4% | Shown above |
| Employee engagement platforms | 3rd of 8 | 11.9% | Show ranking |
| Employee engagement survey platforms | 9th of 9 | 0% | Show ranking |
| Customer feedback platforms | 2nd of 8 | 23.2% | Show ranking |
| Voice of customer platforms | 2nd of 9 | 23.9% | Show ranking |
| Brand tracking platforms | 1st of 7 | 67.1% | Show ranking |
Is Qualtrics your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.