Brandwave

How popular isQualtrics?

In September 2026, people searched for Qualtrics by name about 2,000 times in New Zealand, a 21.6% decrease from the previous year. These searches made up 23.2% of all New Zealand customer feedback platform searches, placing Qualtrics second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer feedback platforms, Qualtrics appeared in three of the four answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Qualtrics is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. SurveyMonkeyShare of searches 53.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. QualtricsShare of searches 23.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. TypeformShare of searches 15.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. AskNicelyShare of searches 4.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. MedalliaShare of searches 1.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top customer feedback platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Qualtrics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Qualtrics is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AskNicely1st
  2. SurveyMonkey2nd
  3. Qualtrics3rd
  4. Typeform4th
  5. Canny5th
  6. Survicate6th
  7. Medallia–
  8. Delighted–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Qualtrics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Typeform3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AskNicely3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Survicate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Canny1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Medallia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Delighted0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about customer feedback platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which customer feedback platforms compete with Qualtrics?

Qualtrics against customer feedback platforms in New Zealand, by month

Share of searches by month for SurveyMonkey, Qualtrics, Typeform, AskNicely. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsTypeformAskNicelyMedalliaCannySurvicateDelighted
Oct 202551.8%23%18.2%4.6%1.7%0.1%0.29%0.19%
Nov 202556.3%16.7%19.8%5.1%1.5%0.21%0.31%0.1%
Dec 202555.4%16.8%19.1%5%2.5%0.38%0.38%0.38%
Jan 202648.2%16.6%26.6%5.5%1.8%0.33%0.83%0.17%
Feb 202656.1%16.6%20.4%4.2%1.8%0.38%0.38%0.25%
Mar 202651.7%23%18.2%4.6%1.6%0.29%0.38%0.29%
Apr 202651.6%22.3%18.8%4.6%2%0.12%0.47%0.12%
May 202648.5%26.5%17.6%4.4%2.3%0.11%0.33%0.22%
Jun 202651.5%22.2%18.7%4.6%2%0.12%0.47%0.35%
Jul 202653.3%23%15.7%4.8%2.3%0.24%0.48%0.12%
Aug 202651.1%27.9%15.1%3.7%1.4%0.12%0.46%0.23%
Sep 202653.7%23.2%15.9%4.9%1.7%0.24%0.24%0.12%

  1. 1.SurveyMonkey

    53.7%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Qualtrics

    23.2%

    Held 2nd. 1.9K estimated branded searches, -20.8% vs prior month. Share -4.7 points.

  3. 3.Typeform

    15.9%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.AskNicely

    4.9%

    Held 4th. 400 estimated branded searches, +25% vs prior month. Share +1.2 points.

  5. 5.Medallia

    1.7%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share +0.3 points.

  6. 6.Canny

    0.24%

    Moved from 8th to 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  7. 7.Survicate

    0.24%

    Moved from 6th to 7th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.

  8. 8.Delighted

    0.12%

    Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Qualtrics and its closest rivals

Every comparison with Qualtrics

21 comparisons

How has branded search demand for Qualtrics changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Qualtrics in New Zealand fell from 2.5K to 2K.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among customer feedback platforms in New Zealand peaked at 27.9% in August 2026 and was lowest at 16.6% in February 2026.

How did search popularity change for New Zealand customer feedback platforms in September 2026?

6 changes

  1. In September 2026, SurveyMonkey gained share of searches among customer feedback platforms in New Zealand, from 51.1% to 53.7%.

  2. In September 2026, AskNicely gained share of searches among customer feedback platforms in New Zealand, from 3.7% to 4.9%.

  3. In September 2026, Typeform gained share of searches among customer feedback platforms in New Zealand, from 15.1% to 15.9%.

  4. In September 2026, Qualtrics lost share of searches among customer feedback platforms in New Zealand, from 27.9% to 23.2%.

  5. In September 2026, Canny rose from 8th to 6th among customer feedback platforms in New Zealand.

  6. In September 2026, Delighted fell from 7th to 8th among customer feedback platforms in New Zealand.

How are Qualtrics’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qualtrics
  • qualtrics employee survey
  • qualtrics engagement
  • qualtrics form
  • qualtrics survey

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Qualtrics compete?

Qualtrics is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey and form tools5th of 63.4%Show ranking
Employee engagement platforms3rd of 811.9%Show ranking
Employee engagement survey platforms9th of 90%Show ranking
Customer feedback platforms2nd of 823.2%Shown above
Voice of customer platforms2nd of 923.9%Show ranking
Brand tracking platforms1st of 767.1%Show ranking
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Is Qualtrics your brand?

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