Google Forms vs Qualtrics:Which is more popular by branded search in New Zealand?
In August 2026, Google Forms had more branded searches than Qualtrics among survey and form tools in New Zealand. Google Forms was estimated to have 41.8K branded searches compared to Qualtrics’ 2.5K, and held a 62.2% Share of Search versus Qualtrics’ 3.8%.
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Which is more popular in search, Google Forms or Qualtrics?
Compare the survey and online form tools New Zealand businesses collect feedback with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Forms, Qualtrics. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | SurveyMonkey | Jotform | Qualtrics | Typeform |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 18.9% | 10.9% | 8.6% | 4.8% | 3.7% |
| Nov 2025 | 53.7% | 19.2% | 10.9% | 8.7% | 3.8% | 3.8% |
| Dec 2025 | 52.9% | 18.7% | 10.7% | 10.3% | 3.6% | 3.6% |
| Jan 2026 | 49.8% | 17.8% | 10.5% | 12% | 4.5% | 5.4% |
| Feb 2026 | 55.5% | 19.8% | 9.6% | 9% | 2.8% | 3.3% |
| Mar 2026 | 57.5% | 20.5% | 8.2% | 7.6% | 3.5% | 2.7% |
| Apr 2026 | 56.9% | 16.7% | 9.8% | 9.2% | 4.1% | 3.4% |
| May 2026 | 61.7% | 18.2% | 7.1% | 6.7% | 3.8% | 2.5% |
| Jun 2026 | 61.2% | 18.1% | 7.1% | 8.2% | 3% | 2.4% |
| Jul 2026 | 55.4% | 19.8% | 9.2% | 9% | 3.9% | 2.7% |
| Aug 2026 | 62.2% | 18.2% | 7% | 6.8% | 3.8% | 2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Forms and Qualtrics comparison changed over the last 12 months?
3 findings
- Google Forms was ahead of Qualtrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand moved from 53.1% to 62.2%, and its estimated monthly branded searches moved from 28.2K to 41.8K.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 2.6K to 2.5K.
How did search popularity change for New Zealand survey and form tools in August 2026?
1 change
In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Forms’ and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Forms
15 branded search terms
- google forms
- google forms apps
- google forms com
- google forms create
- google forms form
- google forms forms
- google forms making
- google forms online
- google forms quiz
- google forms survey
- google forms templates
- google forms tiktok
- googleforms
- googleforms survey
- my google forms
Qualtrics
7 branded search terms
- qualtrics
- qualtrics com
- qualtrics employee survey
- qualtrics engagement
- qualtrics form
- qualtrics nz
- qualtrics survey
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.