Brandwave

How popular isQualtrics in search?

In August 2026, there were an estimated 2.5K branded searches for Qualtrics in New Zealand which held steady over the last 11 months. Qualtrics holds 68.6% estimated Share of Search among New Zealand employee engagement platforms and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Qualtrics68.6%
  2. Culture Amp24.4%
  3. Officevibe3%
  4. 15Five2.4%
  5. Bonusly1.4%
  6. Lattice0.27%
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Which employee engagement platforms compete with Qualtrics?

Qualtrics against employee engagement platforms in New Zealand, by month

Share of Search by month for Qualtrics, Culture Amp, Officevibe, 15Five. The figures are in the table below the chart.

View monthly share of search table
MonthQualtricsCulture AmpOfficevibe15FiveBonuslyLattice
Oct 202556.4%29.4%4.6%7%2.2%0.44%
Nov 202551.6%34.4%2.9%8.3%2.6%0.26%
Dec 202550%34.9%4.2%6.6%3.8%0.47%
Jan 202653.5%34.2%5.4%4.2%2.3%0.38%
Feb 202651.3%38%5.2%3.3%1.8%0.37%
Mar 202665.7%26%3.6%2.8%1.5%0.26%
Apr 202666.9%24.7%3%3%1.7%0.67%
May 202667.6%24.6%3.7%2.4%1.3%0.27%
Jun 202653.6%35.3%3.2%3.7%4%0.27%
Jul 202666.6%25.4%3%3%1.3%0.67%
Aug 202668.6%24.4%3%2.4%1.4%0.27%
Sep 2026——————

  1. 1.Qualtrics

    68.6%

    held 1st · 2.5K estimated branded searches · +27.1% vs prior month · +2 points

  2. 2.Culture Amp

    24.4%

    held 2nd · 900 estimated branded searches · +18.4% vs prior month · -1 points

  3. 3.Officevibe

    3%

    moved from 4th to 3rd · 110 estimated branded searches · +22.2% vs prior month · 0 points

  4. 4.15Five

    2.4%

    moved from 3rd to 4th · 90 estimated branded searches · 0% vs prior month · -0.6 points

  5. 5.Bonusly

    1.4%

    held 5th · 50 estimated branded searches · +25% vs prior month · 0 points

  6. 6.Lattice

    0.27%

    held 6th · 10 estimated branded searches · -50% vs prior month · -0.4 points

Compare search popularity between Qualtrics and its closest rivals

How has branded search demand for Qualtrics changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Qualtrics in New Zealand held steady, from 2.6K to 2.5K.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee engagement platforms in New Zealand increased from 56.4% to 68.6%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee engagement platforms in New Zealand peaked at 68.6% in August 2026 and was lowest at 50% in December 2025.

How did search popularity change for New Zealand employee engagement platforms in August 2026?

  1. In August 2026, Qualtrics gained estimated Share of Search among employee engagement platforms in New Zealand, from 66.6% to 68.6%.

  2. In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%.

  3. In August 2026, 15Five lost estimated Share of Search among employee engagement platforms in New Zealand, from 3% to 2.4%.

  4. Officevibe’s estimated Share of Search among employee engagement platforms in New Zealand has lost ground for 3 months in a row, from 3.7% to 3% in August 2026.

  5. Estimated monthly branded searches for Bonusly in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.

  6. Estimated monthly branded searches for Lattice in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

Which survey and form tools compete with Qualtrics?

Qualtrics against survey and form tools in New Zealand, by month

Share of Search by month for Google Forms, Microsoft Forms, SurveyMonkey, Jotform, Qualtrics, Typeform. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FormsMicrosoft FormsSurveyMonkeyJotformQualtricsTypeform
Oct 202553.1%18.9%10.9%8.6%4.8%3.7%
Nov 202553.7%19.2%10.9%8.7%3.8%3.8%
Dec 202552.9%18.7%10.7%10.3%3.6%3.6%
Jan 202649.8%17.8%10.5%12%4.5%5.4%
Feb 202655.5%19.8%9.6%9%2.8%3.3%
Mar 202657.5%20.5%8.2%7.6%3.5%2.7%
Apr 202656.9%16.7%9.8%9.2%4.1%3.4%
May 202661.7%18.2%7.1%6.7%3.8%2.5%
Jun 202661.2%18.1%7.1%8.2%3%2.4%
Jul 202655.4%19.8%9.2%9%3.9%2.7%
Aug 202662.2%18.2%7%6.8%3.8%2%
Sep 2026——————

  1. 1.Google Forms

    62.2%

    held 1st · 41.8K estimated branded searches · +48.9% vs prior month · +6.8 points

  2. 2.Microsoft Forms

    18.2%

    held 2nd · 12.3K estimated branded searches · +22% vs prior month · -1.6 points

  3. 3.SurveyMonkey

    7%

    held 3rd · 4.7K estimated branded searches · +1.3% vs prior month · -2.2 points

  4. 4.Jotform

    6.8%

    held 4th · 4.5K estimated branded searches · -0.87% vs prior month · -2.3 points

  5. 5.Qualtrics

    3.8%

    held 5th · 2.5K estimated branded searches · +27.1% vs prior month · -0.2 points

  6. 6.Typeform

    2%

    held 6th · 1.4K estimated branded searches · +0.74% vs prior month · -0.6 points

Compare search popularity between Qualtrics and its closest rivals

How has branded search demand for Qualtrics changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand decreased from 4.8% to 3.8%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand peaked at 4.8% in October 2025 and was lowest at 2.8% in February 2026.

How did search popularity change for New Zealand survey and form tools in August 2026?

  1. In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%.

  2. In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%.

  3. In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%.

  4. In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%.

  5. In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%.

How is Qualtrics measured?

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • qualtrics
  • qualtrics com
  • qualtrics employee survey
  • qualtrics engagement
  • qualtrics form
  • qualtrics nz
  • qualtrics survey

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

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