Brandwave

How popular isQualtrics?

In September 2026, people searched for Qualtrics by name about 2,000 times in New Zealand, a 21.6% decrease from the previous year. These searches made up 23.9% of all New Zealand voice of customer platform searches, placing Qualtrics second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about voice of customer platforms, Qualtrics appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Qualtrics is the second most searched of 9 competitors and the most recommended in AI answers.

  1. SurveyMonkeyShare of searches 55.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. QualtricsShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ThematicShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. AskNicelyShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SprigShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top voice of customer platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics appeared in all five answers. Qualtrics is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. AskNicely2nd
  3. Medallia3rd
  4. Thematic4th
  5. SurveyMonkey5th
  6. Alchemer6th
  7. Survicate6th
  8. Sprig–
  9. InMoment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AskNicely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SurveyMonkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Survicate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alchemer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InMoment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice of customer platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which voice of customer platforms compete with Qualtrics?

Qualtrics against voice of customer platforms in New Zealand, by month

Share of searches by month for SurveyMonkey, Qualtrics, Thematic, AskNicely, Sprig. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsThematicAskNicelySprigMedalliaAlchemerInMomentSurvicate
Oct 202555.3%24.6%7.4%4.9%4%1.7%1.1%0.72%0.31%
Nov 202561.6%18.2%6.7%5.5%3.6%1.6%1.6%0.8%0.34%
Dec 202558.7%17.8%7.9%5.3%5.3%2.2%1%1.4%0.4%
Jan 202655.9%19.3%7.5%6.2%5%2.1%1.7%1.3%0.96%
Feb 202660.8%18%6.6%4.4%5.4%1.9%1.5%0.97%0.41%
Mar 202656%24.9%6.1%5%4%1.8%1.1%0.73%0.41%
Apr 202655.1%23.8%6%4.9%4.9%2.1%1.8%0.88%0.5%
May 202651.2%27.9%6.9%4.5%4.5%2.4%1.3%0.81%0.35%
Jun 202655.6%24%6.1%4.9%4.9%2.1%1.4%0.51%0.51%
Jul 202656.9%24.6%5%5%4.1%2.2%1.2%0.39%0.52%
Aug 202653.1%29%5.8%3.9%4.7%1.3%1.1%0.6%0.48%
Sep 202655.3%23.9%7.4%4.9%4.9%1.8%1.1%0.5%0.25%

  1. 1.SurveyMonkey

    55.3%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Qualtrics

    23.9%

    Held 2nd. 1.9K estimated branded searches, -20.8% vs prior month. Share -5.1 points.

  3. 3.Thematic

    7.4%

    Held 3rd. 590 estimated branded searches, +22.9% vs prior month. Share +1.6 points.

  4. 4.AskNicely

    4.9%

    Moved from 5th to 4th. 390 estimated branded searches, +21.9% vs prior month. Share +1 points.

  5. 5.Sprig

    4.9%

    Moved from 4th to 5th. 390 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Medallia

    1.8%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.

  7. 7.Alchemer

    1.1%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.InMoment

    0.5%

    Held 8th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  9. 9.Survicate

    0.25%

    Held 9th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.

Compare popularity between Qualtrics and its closest rivals

Every comparison with Qualtrics

21 comparisons

How has branded search demand for Qualtrics changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Qualtrics in New Zealand fell from 2.5K to 2K.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among voice of customer platforms in New Zealand decreased from 24.6% to 23.9%.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among voice of customer platforms in New Zealand peaked at 29% in August 2026 and was lowest at 17.8% in December 2025.

How did search popularity change for New Zealand voice of customer platforms in September 2026?

6 changes

  1. In September 2026, AskNicely overtook Sprig to rank 4th among voice of customer platforms in New Zealand, with 4.9% of the searches.

  2. In September 2026, SurveyMonkey gained share of searches among voice of customer platforms in New Zealand, from 53.1% to 55.3%.

  3. In September 2026, Thematic gained share of searches among voice of customer platforms in New Zealand, from 5.8% to 7.4%.

  4. In September 2026, Qualtrics lost share of searches among voice of customer platforms in New Zealand, from 29% to 23.9%.

  5. Estimated monthly branded searches for InMoment in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

  6. Estimated monthly branded searches for Survicate in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are Qualtrics’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qualtrics
  • qualtrics employee survey
  • qualtrics engagement
  • qualtrics form
  • qualtrics survey

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Qualtrics compete?

Qualtrics is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey and form tools5th of 63.4%Show ranking
Employee engagement platforms3rd of 811.9%Show ranking
Employee engagement survey platforms9th of 90%Show ranking
Customer feedback platforms2nd of 823.2%Show ranking
Voice of customer platforms2nd of 923.9%Shown above
Brand tracking platforms1st of 767.1%Show ranking
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Is Qualtrics your brand?

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