Brandwave

Bonusly vs Qualtrics:Which is more popular by branded search in New Zealand?

In August 2026, Qualtrics had more branded searches than Bonusly among employee engagement platforms in New Zealand. Qualtrics was estimated to have 2.5K branded searches compared to Bonusly’s 50, and held a 68.6% Share of Search versus Bonusly’s 1.4%.

Share of Search among employee engagement platforms in New Zealand in August 2026Which is more popular in search, Bonusly or Qualtrics?
Bonusly1.4%50 searches
vs
Qualtrics68.6%2.5K searches

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Which is more popular in search, Bonusly or Qualtrics?

Compare the employee engagement, recognition and survey platforms New Zealand employers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bonusly and Qualtrics among employee engagement platforms in New Zealand, by month

Share of Search by month for Qualtrics, Bonusly. The figures are in the table below the chart.

View monthly share of search table
MonthQualtricsCulture AmpOfficevibe15FiveBonuslyLattice
Oct 202556.4%29.4%4.6%7%2.2%0.44%
Nov 202551.6%34.4%2.9%8.3%2.6%0.26%
Dec 202550%34.9%4.2%6.6%3.8%0.47%
Jan 202653.5%34.2%5.4%4.2%2.3%0.38%
Feb 202651.3%38%5.2%3.3%1.8%0.37%
Mar 202665.7%26%3.6%2.8%1.5%0.26%
Apr 202666.9%24.7%3%3%1.7%0.67%
May 202667.6%24.6%3.7%2.4%1.3%0.27%
Jun 202653.6%35.3%3.2%3.7%4%0.27%
Jul 202666.6%25.4%3%3%1.3%0.67%
Aug 202668.6%24.4%3%2.4%1.4%0.27%
Sep 2026——————

How has the Bonusly and Qualtrics comparison changed over the last 12 months?

How did search popularity change for New Zealand employee engagement platforms in August 2026?

  1. In August 2026, Qualtrics gained estimated Share of Search among employee engagement platforms in New Zealand, from 66.6% to 68.6%.

  2. Estimated monthly branded searches for Bonusly in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bonusly’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bonusly

2 branded search terms

  • bonus ly
  • bonusly

Qualtrics

7 branded search terms

  • qualtrics
  • qualtrics com
  • qualtrics employee survey
  • qualtrics engagement
  • qualtrics form
  • qualtrics nz
  • qualtrics survey

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.