Brandwave

How popular isCulture Amp?

In September 2026, people searched for Culture Amp by name about 1,010 times in New Zealand, a 22.9% decrease from the previous year. These searches made up 6.3% of all New Zealand employee engagement platform searches, placing Culture Amp fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about employee engagement platforms, Culture Amp appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Culture Amp is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. Employment HeroShare of searches 62.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. NectarShare of searches 18.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. QualtricsShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Culture AmpShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. OfficevibeShare of searches 0.69%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top employee engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Culture Amp is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culture Amp1st
  2. Bonusly2nd
  3. Nectar3rd
  4. Employment Hero4th
  5. Lattice5th
  6. 15Five6th
  7. Qualtrics–
  8. Officevibe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culture Amp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonusly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nectar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lattice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Officevibe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which employee engagement platforms compete with Culture Amp?

Culture Amp against employee engagement platforms in New Zealand, by month

Share of searches by month for Employment Hero, Nectar, Qualtrics, Culture Amp. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroNectarQualtricsCulture AmpOfficevibe15FiveBonuslyLattice
Oct 202557.6%16.9%14%7.6%1.2%1.9%0.58%0.12%
Nov 202560.9%17.9%9.8%8%0.68%2%0.62%0.06%
Dec 202562.6%22.5%6.8%5.6%0.7%1.1%0.62%0.08%
Jan 202663.7%19%7.9%6.9%1.1%0.87%0.47%0.08%
Feb 202661.8%18.4%9.9%7.6%1.1%0.69%0.38%0.08%
Mar 202659.9%17.6%14.6%6%0.85%0.67%0.36%0.06%
Apr 202660.5%18%14.2%5.4%0.67%0.67%0.37%0.15%
May 202660.4%17.8%14.6%5.4%0.85%0.55%0.31%0.06%
Jun 202662.1%15.1%12%8.2%0.69%0.88%0.94%0.06%
Jul 202665.2%15.8%12.6%4.8%0.59%0.59%0.26%0.13%
Aug 202660.5%17.8%14.7%5.4%0.67%0.61%0.31%0.06%
Sep 202662.1%18.2%11.9%6.3%0.69%0.31%0.31%0.13%

  1. 1.Employment Hero

    62.1%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Nectar

    18.2%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Qualtrics

    11.9%

    Held 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -2.8 points.

  4. 4.Culture Amp

    6.3%

    Held 4th. 1K estimated branded searches, +14.8% vs prior month. Share +1 points.

  5. 5.Officevibe

    0.69%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.15Five

    0.31%

    Held 6th. 50 estimated branded searches, -50% vs prior month. Share -0.3 points.

  7. 7.Bonusly

    0.31%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Lattice

    0.13%

    Held 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Culture Amp and its closest rivals

Every comparison with Culture Amp

9 comparisons

How has branded search demand for Culture Amp changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Culture Amp in New Zealand fell from 1.3K to 1K.
  • Across the 12 months ending September 2026, Culture Amp’s share of searches among employee engagement platforms in New Zealand decreased from 7.6% to 6.3%.
  • Across the 12 months ending September 2026, Culture Amp’s share of searches among employee engagement platforms in New Zealand peaked at 8.2% in June 2026 and was lowest at 4.8% in July 2026.

How did search popularity change for New Zealand employee engagement platforms in September 2026?

6 changes

  1. In September 2026, Employment Hero gained share of searches among employee engagement platforms in New Zealand, from 60.5% to 62.1%.

  2. In September 2026, Culture Amp gained share of searches among employee engagement platforms in New Zealand, from 5.4% to 6.3%.

  3. In September 2026, Qualtrics lost share of searches among employee engagement platforms in New Zealand, from 14.7% to 11.9%.

  4. Nectar’s share of searches among employee engagement platforms in New Zealand has gained ground for 3 months in a row, from 15.1% to 18.2% in September 2026.

  5. Estimated monthly branded searches for 15Five in New Zealand fell 84.4% over 12 measured months, from 320 to 50 in September 2026.

  6. Estimated monthly branded searches for Bonusly in New Zealand fell 50% over 12 measured months, from 100 to 50 in September 2026.

How are Culture Amp’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Culture Amp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • culture amp
  • culture amp engagement
  • culture amp recognition
  • cultureamp
  • cultureamp engagement

Do you work for Culture Amp? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Culture Amp compete?

Culture Amp is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Employee engagement platforms4th of 86.3%Shown above
Employee engagement survey platforms2nd of 98.9%Show ranking
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