Brandwave

15Five vs Culture Amp:Which is more popular by branded search in New Zealand?

In August 2026, Culture Amp had more branded searches than 15Five among employee engagement platforms in New Zealand. Culture Amp was estimated to have 900 branded searches compared to 15Five’s 90, and held a 24.4% Share of Search versus 15Five’s 2.4%.

Share of Search among employee engagement platforms in New Zealand in August 2026Which is more popular in search, 15Five or Culture Amp?
15Five2.4%90 searches
vs
Culture Amp24.4%900 searches

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Which is more popular in search, 15Five or Culture Amp?

Compare the employee engagement, recognition and survey platforms New Zealand employers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

15Five and Culture Amp among employee engagement platforms in New Zealand, by month

Share of Search by month for Culture Amp, 15Five. The figures are in the table below the chart.

View monthly share of search table
MonthQualtricsCulture AmpOfficevibe15FiveBonuslyLattice
Oct 202556.4%29.4%4.6%7%2.2%0.44%
Nov 202551.6%34.4%2.9%8.3%2.6%0.26%
Dec 202550%34.9%4.2%6.6%3.8%0.47%
Jan 202653.5%34.2%5.4%4.2%2.3%0.38%
Feb 202651.3%38%5.2%3.3%1.8%0.37%
Mar 202665.7%26%3.6%2.8%1.5%0.26%
Apr 202666.9%24.7%3%3%1.7%0.67%
May 202667.6%24.6%3.7%2.4%1.3%0.27%
Jun 202653.6%35.3%3.2%3.7%4%0.27%
Jul 202666.6%25.4%3%3%1.3%0.67%
Aug 202668.6%24.4%3%2.4%1.4%0.27%
Sep 2026——————

How has the 15Five and Culture Amp comparison changed over the last 12 months?

How did search popularity change for New Zealand employee engagement platforms in August 2026?

  1. In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%.

  2. In August 2026, 15Five lost estimated Share of Search among employee engagement platforms in New Zealand, from 3% to 2.4%.

How each brand is measured

Brandwave collects information about searches that people make online using 15Five’s and Culture Amp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

15Five

1 branded search term

  • 15five

Culture Amp

8 branded search terms

  • culture amp
  • culture amp employee survey
  • culture amp engagement
  • culture amp nz
  • culture amp recognition
  • cultureamp
  • cultureamp com
  • cultureamp engagement

How the Brand Demand Index is measured

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