Brandwave

Culture Amp vs Employment Hero:Which is more popular?

In September 2026, Employment Hero had more branded searches than Culture Amp among employee engagement platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Culture Amp had 1,010. Employment Hero made up 62.1% of all employee engagement platform searches we track, and Culture Amp accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about employee engagement platforms, Culture Amp appeared in four of the five answers and Employment Hero in two. Culture Amp was mentioned before Employment Hero in every answer that named either.

Among employee engagement platforms in New Zealand in September 2026

Who do people search for more?

Employment Hero, about 10 searches for every 1 for Culture Amp

Employment Hero 9.9K searchesCulture Amp 1K searches

Who does AI mention more?

Culture Amp, mentioned in 4 of 5 answers, Employment Hero in 2

Culture Amp in 4 of 5Employment Hero in 2 of 5

Who does AI recommend more?

Culture Amp, named ahead of Employment Hero in 4 of 4 answers

Culture Amp first in 4Employment Hero never first

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Top employee engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Culture Amp was listed before Employment Hero in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culture Amp1st
  2. Bonusly2nd
  3. Nectar3rd
  4. Employment Hero4th
  5. Lattice5th
  6. 15Five6th
  7. Qualtrics–
  8. Officevibe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culture Amp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonusly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nectar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lattice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Officevibe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Culture Amp or Employment Hero more popular in search?

This chart shows how often people search Google for Culture Amp and Employment Hero by name. Each line represents a brand's share of searches for all eight employee engagement platforms we track, month by month, from searches in New Zealand.

Culture Amp and Employment Hero among employee engagement platforms in New Zealand, by month

Share of searches by month for Employment Hero, Culture Amp. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroNectarQualtricsCulture AmpOfficevibe15FiveBonuslyLattice
Oct 202557.6%16.9%14%7.6%1.2%1.9%0.58%0.12%
Nov 202560.9%17.9%9.8%8%0.68%2%0.62%0.06%
Dec 202562.6%22.5%6.8%5.6%0.7%1.1%0.62%0.08%
Jan 202663.7%19%7.9%6.9%1.1%0.87%0.47%0.08%
Feb 202661.8%18.4%9.9%7.6%1.1%0.69%0.38%0.08%
Mar 202659.9%17.6%14.6%6%0.85%0.67%0.36%0.06%
Apr 202660.5%18%14.2%5.4%0.67%0.67%0.37%0.15%
May 202660.4%17.8%14.6%5.4%0.85%0.55%0.31%0.06%
Jun 202662.1%15.1%12%8.2%0.69%0.88%0.94%0.06%
Jul 202665.2%15.8%12.6%4.8%0.59%0.59%0.26%0.13%
Aug 202660.5%17.8%14.7%5.4%0.67%0.61%0.31%0.06%
Sep 202662.1%18.2%11.9%6.3%0.69%0.31%0.31%0.13%

How has the Culture Amp and Employment Hero comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee engagement platforms in September 2026?

2 changes

  1. In September 2026, Employment Hero gained share of searches among employee engagement platforms in New Zealand, from 60.5% to 62.1%.

  2. In September 2026, Culture Amp gained share of searches among employee engagement platforms in New Zealand, from 5.4% to 6.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Culture Amp’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Culture Amp

5 branded search terms

  • culture amp
  • culture amp engagement
  • culture amp recognition
  • cultureamp
  • cultureamp engagement

Employment Hero

1 branded search term

  • employment hero

How the Brand Demand Index is measured

Other head-to-heads among employee engagement platforms

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