Culture Amp vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than Culture Amp among employee engagement platforms in New Zealand. Qualtrics had about 1,900 branded searches, while Culture Amp had 1,010. Qualtrics made up 11.9% of all employee engagement platform searches we track, and Culture Amp accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about employee engagement platforms, Culture Amp appeared in four of the five answers and Qualtrics in none.
Who do people search for more?
Qualtrics, about 88% more searches than Culture Amp
Who does AI mention more?
Culture Amp, mentioned in 4 of 5 answers, Qualtrics in 0
Who does AI recommend more?
Culture Amp, the only one of the two named
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Top employee engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Qualtrics did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Culture Amp1st
Bonusly2nd
Nectar3rd
Employment Hero4th
Lattice5th
15Five6th- Qualtrics–
Officevibe–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Culture Amp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonusly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nectar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lattice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Qualtrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Officevibe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee engagement platforms
5 answers
Asked ChatGPT
“Which employee engagement platform should I use in New Zealand?”
Asked ChatGPT
“What are the best employee engagement platforms in New Zealand?”
Asked ChatGPT
“What's the best employee engagement platform in New Zealand for staff engagement and recognition?”
Searched Google, AI Overview
“best employee engagement platform”
Searched Google, AI Overview
“employee recognition platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Culture Amp or Qualtrics more popular in search?
This chart shows how often people search Google for Culture Amp and Qualtrics by name. Each line represents a brand's share of searches for all eight employee engagement platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Qualtrics, Culture Amp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | Nectar | Qualtrics | Culture Amp | Officevibe | 15Five | Bonusly | Lattice |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.6% | 16.9% | 14% | 7.6% | 1.2% | 1.9% | 0.58% | 0.12% |
| Nov 2025 | 60.9% | 17.9% | 9.8% | 8% | 0.68% | 2% | 0.62% | 0.06% |
| Dec 2025 | 62.6% | 22.5% | 6.8% | 5.6% | 0.7% | 1.1% | 0.62% | 0.08% |
| Jan 2026 | 63.7% | 19% | 7.9% | 6.9% | 1.1% | 0.87% | 0.47% | 0.08% |
| Feb 2026 | 61.8% | 18.4% | 9.9% | 7.6% | 1.1% | 0.69% | 0.38% | 0.08% |
| Mar 2026 | 59.9% | 17.6% | 14.6% | 6% | 0.85% | 0.67% | 0.36% | 0.06% |
| Apr 2026 | 60.5% | 18% | 14.2% | 5.4% | 0.67% | 0.67% | 0.37% | 0.15% |
| May 2026 | 60.4% | 17.8% | 14.6% | 5.4% | 0.85% | 0.55% | 0.31% | 0.06% |
| Jun 2026 | 62.1% | 15.1% | 12% | 8.2% | 0.69% | 0.88% | 0.94% | 0.06% |
| Jul 2026 | 65.2% | 15.8% | 12.6% | 4.8% | 0.59% | 0.59% | 0.26% | 0.13% |
| Aug 2026 | 60.5% | 17.8% | 14.7% | 5.4% | 0.67% | 0.61% | 0.31% | 0.06% |
| Sep 2026 | 62.1% | 18.2% | 11.9% | 6.3% | 0.69% | 0.31% | 0.31% | 0.13% |
How has the Culture Amp and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Culture Amp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culture Amp’s share of searches among employee engagement platforms in New Zealand moved from 7.6% to 6.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among employee engagement platforms in New Zealand moved from 14% to 11.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for New Zealand employee engagement platforms in September 2026?
2 changes
In September 2026, Culture Amp gained share of searches among employee engagement platforms in New Zealand, from 5.4% to 6.3%.
In September 2026, Qualtrics lost share of searches among employee engagement platforms in New Zealand, from 14.7% to 11.9%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Culture Amp’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culture Amp
5 branded search terms
- culture amp
- culture amp engagement
- culture amp recognition
- cultureamp
- cultureamp engagement
Qualtrics
3 branded search terms
- qualtrics
- qualtrics employee survey
- qualtrics engagement
Other head-to-heads among employee engagement platforms
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