Brandwave

Employment Hero vs Nectar:Which is more popular?

In September 2026, Employment Hero had more branded searches than Nectar among employee engagement platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Nectar had 2,910. Employment Hero made up 62.1% of all employee engagement platform searches we track, and Nectar accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about employee engagement platforms, Employment Hero and Nectar each appeared in two of the five answers. Employment Hero and Nectar were each mentioned first in two of the four answers that named either.

Among employee engagement platforms in New Zealand in September 2026

Who do people search for more?

Employment Hero, about 3 searches for every 1 for Nectar

Employment Hero 9.9K searchesNectar 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Employment Hero in 2 of 5Nectar in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Employment Hero first in 2Nectar first in 2

Follow Employment Hero vs Nectar and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top employee engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nectar was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero and Nectar were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culture Amp1st
  2. Bonusly2nd
  3. Nectar3rd
  4. Employment Hero4th
  5. Lattice5th
  6. 15Five6th
  7. Qualtrics–
  8. Officevibe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culture Amp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonusly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nectar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lattice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Officevibe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Employment Hero or Nectar more popular in search?

This chart shows how often people search Google for Employment Hero and Nectar by name. Each line represents a brand's share of searches for all eight employee engagement platforms we track, month by month, from searches in New Zealand.

Employment Hero and Nectar among employee engagement platforms in New Zealand, by month

Share of searches by month for Employment Hero, Nectar. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroNectarQualtricsCulture AmpOfficevibe15FiveBonuslyLattice
Oct 202557.6%16.9%14%7.6%1.2%1.9%0.58%0.12%
Nov 202560.9%17.9%9.8%8%0.68%2%0.62%0.06%
Dec 202562.6%22.5%6.8%5.6%0.7%1.1%0.62%0.08%
Jan 202663.7%19%7.9%6.9%1.1%0.87%0.47%0.08%
Feb 202661.8%18.4%9.9%7.6%1.1%0.69%0.38%0.08%
Mar 202659.9%17.6%14.6%6%0.85%0.67%0.36%0.06%
Apr 202660.5%18%14.2%5.4%0.67%0.67%0.37%0.15%
May 202660.4%17.8%14.6%5.4%0.85%0.55%0.31%0.06%
Jun 202662.1%15.1%12%8.2%0.69%0.88%0.94%0.06%
Jul 202665.2%15.8%12.6%4.8%0.59%0.59%0.26%0.13%
Aug 202660.5%17.8%14.7%5.4%0.67%0.61%0.31%0.06%
Sep 202662.1%18.2%11.9%6.3%0.69%0.31%0.31%0.13%

How has the Employment Hero and Nectar comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee engagement platforms in September 2026?

2 changes

  1. In September 2026, Employment Hero gained share of searches among employee engagement platforms in New Zealand, from 60.5% to 62.1%.

  2. Nectar’s share of searches among employee engagement platforms in New Zealand has gained ground for 3 months in a row, from 15.1% to 18.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Employment Hero’s and Nectar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Employment Hero

1 branded search term

  • employment hero

Nectar

1 branded search term

  • nectar hr

How the Brand Demand Index is measured

Other head-to-heads among employee engagement platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free