Brandwave

How popular isEmployment Hero in search?

In August 2026, there were an estimated 10.9K branded searches for Employment Hero in New Zealand which held steady over the last 11 months. Employment Hero holds 47.1% estimated Share of Search among New Zealand HR software and advisory platforms and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Employment Hero47.1%
  2. MyHR36.8%
  3. BrightHR12.8%
  4. enableHR1.4%
  5. The People Project1.2%
  6. Citation HR0.52%
  7. HR Today0.17%
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Which HR software and advisory platforms compete with Employment Hero?

Employment Hero against HR software and advisory platforms in New Zealand, by month

Share of Search by month for Employment Hero, MyHR, BrightHR. The figures are in the table below the chart.

View monthly share of search table
MonthEmployment HeroMyHRBrightHRenableHRThe People ProjectCitation HRHR Today
Oct 202546.6%38.8%9.8%2.2%1.8%0.7%0.13%
Nov 202546.8%37.8%11.5%1.8%1.4%0.52%0.13%
Dec 202547%38%11.9%1.2%1.4%0.43%0.16%
Jan 202646.2%37.4%12.2%1.7%1.7%0.62%0.1%
Feb 202646.1%37.6%11.7%1.7%2.1%0.62%0.21%
Mar 202645.9%36.8%12.6%1.7%2.1%0.76%0.17%
Apr 202646.6%36.6%12.4%1.8%1.7%0.63%0.21%
May 202647.9%38.1%10.5%1.5%1.5%0.53%0.09%
Jun 202647.2%37.7%11.6%1.2%1.8%0.44%0.13%
Jul 202647.8%37.9%10.4%1.8%1.5%0.36%0.22%
Aug 202647.1%36.8%12.8%1.4%1.2%0.52%0.17%
Sep 2026———————

  1. 1.Employment Hero

    47.1%

    held 1st · 10.9K estimated branded searches · +1.4% vs prior month · -0.7 points

  2. 2.MyHR

    36.8%

    held 2nd · 8.5K estimated branded searches · 0% vs prior month · -1 points

  3. 3.BrightHR

    12.8%

    held 3rd · 3K estimated branded searches · +26% vs prior month · +2.3 points

  4. 4.enableHR

    1.4%

    held 4th · 330 estimated branded searches · -19.5% vs prior month · -0.4 points

  5. 5.The People Project

    1.2%

    held 5th · 270 estimated branded searches · -20.6% vs prior month · -0.3 points

  6. 6.Citation HR

    0.52%

    held 6th · 120 estimated branded searches · +50% vs prior month · +0.2 points

  7. 7.HR Today

    0.17%

    held 7th · 40 estimated branded searches · -20% vs prior month · 0 points

Compare search popularity between Employment Hero and its closest rivals

How has branded search demand for Employment Hero changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Employment Hero in New Zealand held steady, from 10.7K to 10.9K.
  • Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among HR software and advisory platforms in New Zealand peaked at 47.9% in May 2026 and was lowest at 45.9% in March 2026.

How did search popularity change for New Zealand HR software and advisory platforms in August 2026?

  1. In August 2026, BrightHR gained estimated Share of Search among HR software and advisory platforms in New Zealand, from 10.4% to 12.8%.

  2. In August 2026, MyHR lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 37.9% to 36.8%.

  3. In August 2026, Employment Hero lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 47.8% to 47.1%.

  4. Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for enableHR in New Zealand fell 34% over 11 measured months, from 500 to 330 in August 2026.

  6. Estimated monthly branded searches for The People Project in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.

Which payroll and rostering software compete with Employment Hero?

Employment Hero against payroll and rostering software in New Zealand, by month

Share of Search by month for PayHero, iPayroll, Employment Hero, Smartly, PaySauce, Thankyou Payroll. The figures are in the table below the chart.

View monthly share of search table
MonthPayHeroiPayrollEmployment HeroSmartlyPaySauceThankyou PayrollIMS PayrollAce PayrollDeputyTanda
Oct 202534.7%33.1%13.2%6%5.9%5.7%0.37%0.48%0.57%0.11%
Nov 202534%32.3%13%7.1%5.7%6.7%0.45%0.4%0.37%0.12%
Dec 202530.5%35.7%11.7%7.3%6.3%7.4%0.4%0.35%0.29%0.08%
Jan 202633.3%33%13%7.1%5.7%6.5%0.42%0.39%0.47%0.09%
Feb 202633%31.7%12.9%7.8%6.8%6.5%0.43%0.38%0.48%0.13%
Mar 202630.6%33.3%13.5%7.9%5.9%6.9%0.57%0.55%0.65%0.15%
Apr 202633%32%12.6%7.5%5.5%7.8%0.52%0.42%0.44%0.16%
May 202632.7%30.6%15.1%7.4%6.5%6.3%0.39%0.35%0.41%0.2%
Jun 202630.1%33.6%13.5%7.6%7.2%6.9%0.3%0.26%0.39%0.14%
Jul 202632.6%30.5%15%6.7%6.5%7.6%0.34%0.29%0.31%0.14%
Aug 202633.8%30.4%15.2%6.8%6.4%6.2%0.42%0.36%0.31%0.21%
Sep 2026——————————

  1. 1.PayHero

    33.8%

    held 1st · 24.3K estimated branded searches · +4.1% vs prior month · +1.2 points

  2. 2.iPayroll

    30.4%

    held 2nd · 21.8K estimated branded searches · 0% vs prior month · -0.1 points

  3. 3.Employment Hero

    15.2%

    held 3rd · 10.9K estimated branded searches · +1.4% vs prior month · +0.1 points

  4. 4.Smartly

    6.8%

    moved from 5th to 4th · 4.9K estimated branded searches · +0.62% vs prior month · 0 points

  5. 5.PaySauce

    6.4%

    moved from 6th to 5th · 4.6K estimated branded searches · -0.86% vs prior month · -0.1 points

  6. 6.Thankyou Payroll

    6.2%

    moved from 4th to 6th · 4.5K estimated branded searches · -17.6% vs prior month · -1.4 points

  7. 7.IMS Payroll

    0.42%

    held 7th · 300 estimated branded searches · +25% vs prior month · +0.1 points

  8. 8.Ace Payroll

    0.36%

    moved from 9th to 8th · 260 estimated branded searches · +23.8% vs prior month · +0.1 points

  9. 9.Deputy

    0.31%

    moved from 8th to 9th · 220 estimated branded searches · 0% vs prior month · 0 points

  10. 10.Tanda

    0.21%

    held 10th · 150 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between Employment Hero and its closest rivals

How has branded search demand for Employment Hero changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand increased from 13.2% to 15.2%.
  • Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 15.2% in August 2026 and was lowest at 11.7% in December 2025.

How did search popularity change for New Zealand payroll and rostering software in August 2026?

  1. In August 2026, PayHero gained estimated Share of Search among payroll and rostering software in New Zealand, from 32.6% to 33.8%.

  2. In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.

  3. In August 2026, Ace Payroll rose from 9th to 8th among payroll and rostering software in New Zealand.

  4. In August 2026, PaySauce rose from 6th to 5th among payroll and rostering software in New Zealand.

  5. In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand.

  6. In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.

How is Employment Hero measured?

Brandwave collects information about searches that people make online using Employment Hero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • employment hero
  • employment hero hr
  • employment hero nz
  • employment hero payroll
  • employment hero pricing
  • employment hero review

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