Brandwave

How popular isEmployment Hero?

In September 2026, people searched for Employment Hero by name about 10,400 times in New Zealand, about the same as the previous year. These searches made up 55% of all New Zealand employee scheduling platform searches, placing Employment Hero first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about employee scheduling platforms, Employment Hero appeared in three of the five answers and was the joint third most recommended of the nine.

Search and AI answers in September 2026

Employment Hero is the most searched of 9 competitors and the joint third most recommended in AI answers.

  1. Employment HeroShare of searches 55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HomebaseShare of searches 16.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DroppahShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SlingShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ConnecteamShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top employee scheduling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Employment Hero is the joint third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. RosterElf2nd
  3. Employment Hero3rd
  4. Droppah3rd
  5. Tanda5th
  6. Connecteam6th
  7. Homebase–
  8. Sling–
  9. When I Work–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee scheduling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which employee scheduling platforms compete with Employment Hero?

Employment Hero against employee scheduling platforms in New Zealand, by month

Share of searches by month for Employment Hero, Homebase, Droppah, Sling, Connecteam, When I Work. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroHomebaseDroppahSlingConnecteamWhen I WorkRosterElfDeputyTanda
Oct 202555.9%10.8%10.7%11.2%5.6%3.3%1.2%0.96%0.17%
Nov 202553.3%13%10.2%13.2%5.4%3.2%0.92%0.54%0.27%
Dec 202551.7%15.4%12.1%10.5%5.6%3.1%1.1%0.45%0.19%
Jan 202652.5%12.4%12.3%10.7%6.5%3.8%1.1%0.65%0.13%
Feb 202652.2%12.2%12.2%10.5%6.4%3.8%1.7%0.58%0.32%
Mar 202652.5%12.8%12.7%10.3%5.3%3.8%0.9%1.4%0.32%
Apr 202651%15.2%12%10.3%5.5%3.7%1.3%0.63%0.38%
May 202649.9%22.2%9.6%9.7%4.4%2.4%0.86%0.45%0.4%
Jun 202652%19%10%10.1%4.6%2.5%0.89%0.53%0.32%
Jul 202652.2%19%10%10.2%4.6%2.5%0.74%0.42%0.26%
Aug 202653%19.3%10.2%8.7%4.7%2.6%0.91%0.43%0.32%
Sep 202655%16.2%10.6%9%4.9%2.7%0.94%0.44%0.28%

  1. 1.Employment Hero

    55%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Homebase

    16.2%

    Held 2nd. 2.9K estimated branded searches, -19.2% vs prior month. Share -3.1 points.

  3. 3.Droppah

    10.6%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Sling

    9%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Connecteam

    4.9%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.When I Work

    2.7%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.RosterElf

    0.94%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Deputy

    0.44%

    Held 8th. 80 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Tanda

    0.28%

    Held 9th. 50 estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare popularity between Employment Hero and its closest rivals

Every comparison with Employment Hero

38 comparisons

How has branded search demand for Employment Hero changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Employment Hero in New Zealand held steady, from 10.3K to 10.4K.
  • Across the 12 months ending September 2026, Employment Hero’s share of searches among employee scheduling platforms in New Zealand decreased from 55.9% to 55%.
  • Across the 12 months ending September 2026, Employment Hero’s share of searches among employee scheduling platforms in New Zealand peaked at 55.9% in October 2025 and was lowest at 49.9% in May 2026.

How did search popularity change for New Zealand employee scheduling platforms in September 2026?

6 changes

  1. In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%.

  2. In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%.

  3. Droppah’s share of searches among employee scheduling platforms in New Zealand has gained ground for 3 months in a row, from 10% to 10.6% in September 2026.

  4. Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

  5. Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026.

  6. Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are Employment Hero’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Employment Hero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • employment hero
  • employment hero hr
  • employment hero payroll

Do you work for Employment Hero? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Employment Hero compete?

Employment Hero is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
payroll and rostering software3rd of 1214.5%Show ranking
HR software and advisory platforms1st of 845.9%Show ranking
Employee scheduling platforms1st of 955%Shown above
Employer of record platforms1st of 1060.5%Show ranking
Employee engagement platforms1st of 862.1%Show ranking
Applicant tracking systems1st of 1077.9%Show ranking
Employee engagement survey platforms1st of 987.8%Show ranking
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