Brandwave

Employment Hero vs Multiplier:Which is more popular?

In September 2026, Employment Hero had more branded searches than Multiplier among employer of record platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Multiplier had 220. Employment Hero made up 60.5% of all employer of record platform searches we track, and Multiplier accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, Employment Hero and Multiplier each appeared in three of the five answers. Employment Hero was mentioned before Multiplier in three out of four answers that named either.

Among employer of record platforms in New Zealand in September 2026

Who do people search for more?

Employment Hero, about 45 searches for every 1 for Multiplier

Employment Hero 9.9K searchesMultiplier 220 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Employment Hero in 3 of 5Multiplier in 3 of 5

Who does AI recommend more?

Employment Hero, named ahead of Multiplier in 3 of 4 answers

Employment Hero first in 3Multiplier first in 1

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Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Employment Hero and Multiplier were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero was listed before Multiplier in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Employment Hero3rd
  4. Multiplier4th
  5. RemoFirst5th
  6. Oyster HR6th
  7. G-P–
  8. Pebl–
  9. Atlas HXM–
  10. Papaya Global–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Employment Hero or Multiplier more popular in search?

This chart shows how often people search Google for Employment Hero and Multiplier by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.

Employment Hero and Multiplier among employer of record platforms in New Zealand, by month

Share of searches by month for Employment Hero, Multiplier. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroG-PDeelMultiplierPeblOyster HRRemoteAtlas HXMPapaya GlobalRemoFirst
Oct 202552.5%42.9%3.1%0.8%0.11%0.11%0.11%0.05%0.11%0.16%
Nov 202552.1%42.6%3.8%0.95%0.11%0.11%0.11%0%0.05%0.16%
Dec 202556.6%37.7%4.1%1%0.07%0.14%0.14%0.07%0.07%0.07%
Jan 202651.5%42%4.6%1.2%0.19%0.13%0.13%0.06%0.06%0.19%
Feb 202652%42.4%3.8%1.2%0.13%0.19%0.19%0.06%0.06%0.06%
Mar 202656.4%37.6%4.1%1.3%0.11%0.06%0.11%0.06%0.06%0.17%
Apr 202656.1%37.4%4.1%1.5%0.21%0.14%0.21%0.07%0.07%0.28%
May 202659.6%32.5%6%1.3%0.12%0.06%0.12%0.06%0.06%0.12%
Jun 202660.6%33.1%4.4%1.4%0.06%0.06%0.12%0.06%0.06%0.12%
Jul 202661.3%33.4%3.7%1.1%0.12%0.06%0.12%0.06%0.06%0.12%
Aug 202660.7%33.1%4.4%1.1%0.18%0.12%0.12%0.06%0.06%0.12%
Sep 202660.5%33%4.4%1.3%0.31%0.12%0.12%0.06%0.06%0.06%

How has the Employment Hero and Multiplier comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employer of record platforms in September 2026?

1 change

  1. Estimated monthly branded searches for Multiplier in New Zealand rose 46.7% over 12 measured months, from 150 to 220 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Employment Hero’s and Multiplier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Employment Hero

1 branded search term

  • employment hero

Multiplier

2 branded search terms

  • multiplier eor
  • multiplier hr

How the Brand Demand Index is measured

Other head-to-heads among employer of record platforms

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