Brandwave

How popular isAtlas HXM?

In September 2026, people searched for Atlas HXM by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.06% of all New Zealand employer of record platform searches, placing Atlas HXM eighth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about employer of record platforms, Atlas HXM did not appear in any of the answers.

Search and AI answers in September 2026

Atlas HXM is the eighth most searched of 10 competitors and not listed in any AI answer.

  1. Employment HeroShare of searches 60.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. G-PShare of searches 33%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeelShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. MultiplierShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Atlas HXMShare of searches 0.06%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Atlas HXM did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Employment Hero3rd
  4. Multiplier4th
  5. RemoFirst5th
  6. Oyster HR6th
  7. G-P–
  8. Pebl–
  9. Atlas HXM–
  10. Papaya Global–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which employer of record platforms compete with Atlas HXM?

Atlas HXM against employer of record platforms in New Zealand, by month

Share of searches by month for Employment Hero, G-P, Deel, Atlas HXM. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroG-PDeelMultiplierPeblOyster HRRemoteAtlas HXMPapaya GlobalRemoFirst
Oct 202552.5%42.9%3.1%0.8%0.11%0.11%0.11%0.05%0.11%0.16%
Nov 202552.1%42.6%3.8%0.95%0.11%0.11%0.11%0%0.05%0.16%
Dec 202556.6%37.7%4.1%1%0.07%0.14%0.14%0.07%0.07%0.07%
Jan 202651.5%42%4.6%1.2%0.19%0.13%0.13%0.06%0.06%0.19%
Feb 202652%42.4%3.8%1.2%0.13%0.19%0.19%0.06%0.06%0.06%
Mar 202656.4%37.6%4.1%1.3%0.11%0.06%0.11%0.06%0.06%0.17%
Apr 202656.1%37.4%4.1%1.5%0.21%0.14%0.21%0.07%0.07%0.28%
May 202659.6%32.5%6%1.3%0.12%0.06%0.12%0.06%0.06%0.12%
Jun 202660.6%33.1%4.4%1.4%0.06%0.06%0.12%0.06%0.06%0.12%
Jul 202661.3%33.4%3.7%1.1%0.12%0.06%0.12%0.06%0.06%0.12%
Aug 202660.7%33.1%4.4%1.1%0.18%0.12%0.12%0.06%0.06%0.12%
Sep 202660.5%33%4.4%1.3%0.31%0.12%0.12%0.06%0.06%0.06%

  1. 1.Employment Hero

    60.5%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.G-P

    33%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Deel

    4.4%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Multiplier

    1.3%

    Held 4th. 220 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Pebl

    0.31%

    Held 5th. 50 estimated branded searches, +66.7% vs prior month. Share +0.1 points.

  6. 6.Oyster HR

    0.12%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Remote

    0.12%

    Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Atlas HXM

    0.06%

    Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Papaya Global

    0.06%

    Moved from 10th to 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.RemoFirst

    0.06%

    Moved from 7th to 10th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Atlas HXM and its closest rivals

How has branded search demand for Atlas HXM changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Atlas HXM in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Atlas HXM rose from 10th to 8th among employer of record platforms in New Zealand.

How did search popularity change for New Zealand employer of record platforms in September 2026?

6 changes

  1. In September 2026, Atlas HXM rose from 9th to 8th among employer of record platforms in New Zealand.

  2. In September 2026, Papaya Global rose from 10th to 9th among employer of record platforms in New Zealand.

  3. In September 2026, Remote rose from 8th to 7th among employer of record platforms in New Zealand.

  4. In September 2026, RemoFirst fell from 7th to 10th among employer of record platforms in New Zealand.

  5. Estimated monthly branded searches for Pebl in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.

  6. Estimated monthly branded searches for Multiplier in New Zealand rose 46.7% over 12 measured months, from 150 to 220 in September 2026.

How are Atlas HXM’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Atlas HXM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • atlas hxm

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How the Brand Demand Index is measured

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