Atlas HXM vs Papaya Global:Which is more popular?
In September 2026, Atlas HXM and Papaya Global were level in searches among employer of record platforms in New Zealand, with an estimated 10 branded searches each, at 0.06% of the total each. When we asked ChatGPT and Google AI Overviews about employer of record platforms, neither Atlas HXM nor Papaya Global appeared in any of the five answers.
Who do people search for more?
Atlas HXM and Papaya Global are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top employer of record platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Atlas HXM nor Papaya Global showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deel1st
Remote2nd
Employment Hero3rd
Multiplier4th
RemoFirst5th
Oyster HR6th
G-P–
Pebl–
Atlas HXM–
Papaya Global–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employer of record platforms
5 answers
Asked ChatGPT
“Which employer of record platform should I use in New Zealand?”
Asked ChatGPT
“What are the best employer of record platforms in New Zealand?”
Asked ChatGPT
“What's the best employer of record platform in New Zealand for hiring staff overseas?”
Searched Google, AI Overview
“employer of record platform”
Searched Google, AI Overview
“global hiring platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Atlas HXM or Papaya Global more popular in search?
This chart shows how often people search Google for Atlas HXM and Papaya Global by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Atlas HXM, Papaya Global. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | G-P | Deel | Multiplier | Pebl | Oyster HR | Remote | Atlas HXM | Papaya Global | RemoFirst |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 42.9% | 3.1% | 0.8% | 0.11% | 0.11% | 0.11% | 0.05% | 0.11% | 0.16% |
| Nov 2025 | 52.1% | 42.6% | 3.8% | 0.95% | 0.11% | 0.11% | 0.11% | 0% | 0.05% | 0.16% |
| Dec 2025 | 56.6% | 37.7% | 4.1% | 1% | 0.07% | 0.14% | 0.14% | 0.07% | 0.07% | 0.07% |
| Jan 2026 | 51.5% | 42% | 4.6% | 1.2% | 0.19% | 0.13% | 0.13% | 0.06% | 0.06% | 0.19% |
| Feb 2026 | 52% | 42.4% | 3.8% | 1.2% | 0.13% | 0.19% | 0.19% | 0.06% | 0.06% | 0.06% |
| Mar 2026 | 56.4% | 37.6% | 4.1% | 1.3% | 0.11% | 0.06% | 0.11% | 0.06% | 0.06% | 0.17% |
| Apr 2026 | 56.1% | 37.4% | 4.1% | 1.5% | 0.21% | 0.14% | 0.21% | 0.07% | 0.07% | 0.28% |
| May 2026 | 59.6% | 32.5% | 6% | 1.3% | 0.12% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Jun 2026 | 60.6% | 33.1% | 4.4% | 1.4% | 0.06% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Jul 2026 | 61.3% | 33.4% | 3.7% | 1.1% | 0.12% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Aug 2026 | 60.7% | 33.1% | 4.4% | 1.1% | 0.18% | 0.12% | 0.12% | 0.06% | 0.06% | 0.12% |
| Sep 2026 | 60.5% | 33% | 4.4% | 1.3% | 0.31% | 0.12% | 0.12% | 0.06% | 0.06% | 0.06% |
How has the Atlas HXM and Papaya Global comparison changed over the last 12 months?
3 findings
- Atlas HXM was ahead of Papaya Global in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atlas HXM’s share of searches among employer of record platforms in New Zealand moved from 0.05% to 0.06%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Papaya Global’s share of searches among employer of record platforms in New Zealand moved from 0.11% to 0.06%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand employer of record platforms in September 2026?
2 changes
In September 2026, Atlas HXM rose from 9th to 8th among employer of record platforms in New Zealand.
In September 2026, Papaya Global rose from 10th to 9th among employer of record platforms in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Atlas HXM’s and Papaya Global’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atlas HXM
1 branded search term
- atlas hxm
Papaya Global
1 branded search term
- papaya global
Other head-to-heads among employer of record platforms
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