Employee scheduling platforms in New Zealand:Which are most popular?
In September 2026, Employment Hero was the most searched employee scheduling platform in New Zealand, accounting for 55% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, RosterElf and Deputy were mentioned most often, in four of the five answers. Deputy was recommended most often, coming first in all four responses that gave a list.
Employment HeroShare of searches 55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HomebaseShare of searches 16.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DroppahShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SlingShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ConnecteamShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top employee scheduling platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, RosterElf and Deputy were mentioned most often, in four of the five answers. Deputy was recommended most often, coming first in all four answers that gave a list. RosterElf was second, and Employment Hero and Droppah tied for third. Homebase, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deputy1st
RosterElf2nd- Employment Hero3rd
- Droppah3rd
Tanda5th- Connecteam6th
- Homebase–
- Sling–
When I Work–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee scheduling platforms
5 answers
Asked ChatGPT
“Which employee scheduling platform should I use in New Zealand?”
Asked ChatGPT
“What are the best employee scheduling platforms in New Zealand?”
Asked ChatGPT
“What's the best employee scheduling platform in New Zealand for shift planning?”
Searched Google, AI Overview
“best scheduling software”
Searched Google, AI Overview
“staff rostering software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which employee scheduling platforms do people search for most?
This chart shows how often people search Google for each employee scheduling platform by name. Each line represents a brand's share of searches for all nine employee scheduling platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Employment Hero, Homebase, Droppah, Sling, Connecteam, When I Work. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | Homebase | Droppah | Sling | Connecteam | When I Work | RosterElf | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 10.8% | 10.7% | 11.2% | 5.6% | 3.3% | 1.2% | 0.96% | 0.17% |
| Nov 2025 | 53.3% | 13% | 10.2% | 13.2% | 5.4% | 3.2% | 0.92% | 0.54% | 0.27% |
| Dec 2025 | 51.7% | 15.4% | 12.1% | 10.5% | 5.6% | 3.1% | 1.1% | 0.45% | 0.19% |
| Jan 2026 | 52.5% | 12.4% | 12.3% | 10.7% | 6.5% | 3.8% | 1.1% | 0.65% | 0.13% |
| Feb 2026 | 52.2% | 12.2% | 12.2% | 10.5% | 6.4% | 3.8% | 1.7% | 0.58% | 0.32% |
| Mar 2026 | 52.5% | 12.8% | 12.7% | 10.3% | 5.3% | 3.8% | 0.9% | 1.4% | 0.32% |
| Apr 2026 | 51% | 15.2% | 12% | 10.3% | 5.5% | 3.7% | 1.3% | 0.63% | 0.38% |
| May 2026 | 49.9% | 22.2% | 9.6% | 9.7% | 4.4% | 2.4% | 0.86% | 0.45% | 0.4% |
| Jun 2026 | 52% | 19% | 10% | 10.1% | 4.6% | 2.5% | 0.89% | 0.53% | 0.32% |
| Jul 2026 | 52.2% | 19% | 10% | 10.2% | 4.6% | 2.5% | 0.74% | 0.42% | 0.26% |
| Aug 2026 | 53% | 19.3% | 10.2% | 8.7% | 4.7% | 2.6% | 0.91% | 0.43% | 0.32% |
| Sep 2026 | 55% | 16.2% | 10.6% | 9% | 4.9% | 2.7% | 0.94% | 0.44% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 9.9K | 0% | +2.1 points | |
| 2, held 2nd | 16.2% | 2.9K | -19.2% | -3.1 points | |
| 3, held 3rd | 10.6% | 1.9K | 0% | +0.4 points | |
| 4, held 4th | 9% | 1.6K | 0% | +0.3 points | |
| 5, held 5th | 4.9% | 880 | 0% | +0.2 points | |
| 6, held 6th | 2.7% | 480 | 0% | +0.1 points | |
| 7, held 7th | 0.94% | 170 | 0% | 0 points | |
| 8, held 8th | 0.44% | 80 | 0% | 0 points | |
| 9, held 9th | 0.28% | 50 | -16.7% | 0 points |
55%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Homebase16.2%
Held 2nd. 2.9K estimated branded searches, -19.2% vs prior month. Share -3.1 points.
3.
Droppah10.6%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Sling9%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.9%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.
2.7%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.94%
Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Deputy0.44%
Held 8th. 80 estimated branded searches, 0% vs prior month. Share 0 points.
9.
Tanda0.28%
Held 9th. 50 estimated branded searches, -16.7% vs prior month. Share 0 points.
Which brand is most popular in search among employee scheduling platforms in New Zealand?
9 brands
In September 2026, Employment Hero was the most searched among employee scheduling platforms in New Zealand, with an estimated 9.9K branded searches, 55% of all searches for the nine we track. Homebase is in 2nd place, 38.9 percentage points behind at 16.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Employment Hero | 55.9% → 55% | 55.9%Oct 2025 | 49.9%May 2026 | 1st |
| Homebase | 10.8% → 16.2% | 22.2%May 2026 | 10.8%Oct 2025 | 3rd → 2nd |
| Droppah | 10.7% → 10.6% | 12.7%Mar 2026 | 9.6%May 2026 | 4th → 3rd |
| Sling | 11.2% → 9% | 13.2%Nov 2025 | 8.7%Aug 2026 | 2nd → 4th |
| Connecteam | 5.6% → 4.9% | 6.5%Jan 2026 | 4.4%May 2026 | 5th |
| When I Work | 3.3% → 2.7% | 3.8%Jan 2026 | 2.4%May 2026 | 6th |
| RosterElf | 1.2% → 0.94% | 1.7%Feb 2026 | 0.74%Jul 2026 | 7th |
| Deputy | 0.96% → 0.44% | 1.4%Mar 2026 | 0.42%Jul 2026 | 8th |
| Tanda | 0.17% → 0.28% | 0.4%May 2026 | 0.13%Jan 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Employment Hero’s share of searches among employee scheduling platforms in New Zealand decreased from 55.9% to 55%.
- Across the 12 months ending September 2026, Homebase’s share of searches among employee scheduling platforms in New Zealand increased from 10.8% to 16.2%.
- Across the 12 months ending September 2026, Sling’s share of searches among employee scheduling platforms in New Zealand decreased from 11.2% to 9%.
- Across the 12 months ending September 2026, Connecteam’s share of searches among employee scheduling platforms in New Zealand decreased from 5.6% to 4.9%.
- Across the 12 months ending September 2026, When I Work’s share of searches among employee scheduling platforms in New Zealand decreased from 3.3% to 2.7%.
- Across the 12 months ending September 2026, Deputy’s share of searches among employee scheduling platforms in New Zealand decreased from 0.96% to 0.44%.
- Across the 12 months ending September 2026, Employment Hero’s share of searches among employee scheduling platforms in New Zealand peaked at 55.9% in October 2025 and was lowest at 49.9% in May 2026.
- Across the 12 months ending September 2026, Homebase’s share of searches among employee scheduling platforms in New Zealand peaked at 22.2% in May 2026 and was lowest at 10.8% in October 2025.
- Across the 12 months ending September 2026, Droppah’s share of searches among employee scheduling platforms in New Zealand peaked at 12.7% in March 2026 and was lowest at 9.6% in May 2026.
- Across the 12 months ending September 2026, Sling’s share of searches among employee scheduling platforms in New Zealand peaked at 13.2% in November 2025 and was lowest at 8.7% in August 2026.
- Across the 12 months ending September 2026, Connecteam’s share of searches among employee scheduling platforms in New Zealand peaked at 6.5% in January 2026 and was lowest at 4.4% in May 2026.
- Across the 12 months ending September 2026, When I Work’s share of searches among employee scheduling platforms in New Zealand peaked at 3.8% in January 2026 and was lowest at 2.4% in May 2026.
- Across the 12 months ending September 2026, Homebase rose from 3rd to 2nd among employee scheduling platforms in New Zealand.
- Across the 12 months ending September 2026, Droppah rose from 4th to 3rd among employee scheduling platforms in New Zealand.
- Across the 12 months ending September 2026, Sling fell from 2nd to 4th among employee scheduling platforms in New Zealand.
- Across the 12 months ending September 2026, RosterElf and Tanda held steady: their share of searches among employee scheduling platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand employee scheduling platforms in September 2026?
8 changes
In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%.
In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%.
Droppah’s share of searches among employee scheduling platforms in New Zealand has gained ground for 3 months in a row, from 10% to 10.6% in September 2026.
Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026.
Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
Estimated monthly branded searches for When I Work in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
Estimated monthly branded searches for Sling in New Zealand fell 18.6% over 12 measured months, from 2K to 1.6K in September 2026.
Compare popularity between leading brands
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- Homebase vs Connecteam: compare popularity
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