Brandwave

Droppah vs Employment Hero:Which is more popular?

In September 2026, Employment Hero had more branded searches than Droppah among payroll and rostering software in New Zealand. Employment Hero had about 10,200 branded searches, while Droppah had 1,900. Employment Hero made up 14.5% of all payroll and rostering software searches we track, and Droppah accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about payroll and rostering software, Droppah and Employment Hero each appeared in four of the five answers. Droppah was mentioned before Employment Hero in three out of four answers that named either.

Among payroll and rostering software in New Zealand in September 2026

Who do people search for more?

Employment Hero, about 5 searches for every 1 for Droppah

Employment Hero 10.2K searchesDroppah 1.9K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Droppah in 4 of 5Employment Hero in 4 of 5

Who does AI recommend more?

Droppah, named ahead of Employment Hero in 3 of 4 answers

Droppah first in 3Employment Hero first in 1

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Top payroll and rostering software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Droppah and Employment Hero were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Droppah was listed before Employment Hero in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PayHero1st
  2. Smartly2nd
  3. Droppah3rd
  4. Employment Hero4th
  5. Deputy5th
  6. iPayroll6th
  7. Rosterit7th
  8. Tanda8th
  9. Thankyou Payroll9th
  10. Ace Payroll10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PayHero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smartly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Droppah4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iPayroll2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rosterit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thankyou Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IMS Payroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ace Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about payroll and rostering software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Droppah or Employment Hero more popular in search?

This chart shows how often people search Google for Droppah and Employment Hero by name. Each line represents a brand's share of searches for all 12 payroll and rostering software we track, month by month, from searches in New Zealand.

Droppah and Employment Hero among payroll and rostering software in New Zealand, by month

Share of searches by month for Employment Hero, Droppah. The figures are in the table below the chart.

View monthly share of searches table
MonthPayHeroiPayrollEmployment HeroThankyou PayrollSmartlyPaySauceDroppahRosteritIMS PayrollAce PayrollDeputyTanda
Oct 202535.4%29%13.1%5.7%5.6%5.8%2.5%1.7%0.39%0.39%0.35%0.06%
Nov 202534.6%28.3%12.9%6.9%6.5%5.7%2.4%1.6%0.47%0.33%0.22%0.09%
Dec 202531.1%31.4%11.6%7.6%6.7%6.3%2.7%1.8%0.42%0.27%0.15%0.07%
Jan 202633.9%28%12.8%6.8%6.5%5.6%2.9%2.5%0.45%0.31%0.25%0.06%
Feb 202633.2%27.5%12.5%6.6%7.2%6.7%2.9%2.4%0.45%0.29%0.24%0.11%
Mar 202630.8%29.1%13.2%7%7.6%5.8%3.1%1.7%0.6%0.48%0.44%0.12%
Apr 202633.8%27.2%12.3%8%7.1%5.5%2.8%1.9%0.55%0.37%0.25%0.13%
May 202633.2%26.6%14.8%6.4%6.6%6.5%2.8%1.9%0.41%0.29%0.23%0.16%
Jun 202631.1%29.6%13.4%7.1%6.9%7.2%2.5%1.3%0.32%0.25%0.24%0.11%
Jul 202633.1%26.6%14.8%7.9%6.1%6.5%2.8%1.3%0.35%0.28%0.22%0.1%
Aug 202634.3%26.4%14.7%6.4%6.1%6.5%2.8%1.9%0.44%0.35%0.2%0.12%
Sep 202632.7%26%14.5%9.4%7%5.2%2.7%1.4%0.42%0.23%0.2%0.1%

How has the Droppah and Employment Hero comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand payroll and rostering software in September 2026?

0 changes

Neither Droppah nor Employment Hero moved beyond provider rounding among payroll and rostering software in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Droppah’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Droppah

1 branded search term

  • droppah

Employment Hero

2 branded search terms

  • employment hero
  • employment hero payroll

How the Brand Demand Index is measured

Other head-to-heads among payroll and rostering software

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