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Payroll and rostering software in New Zealand:Which brands are most popular in search?

In August 2026, PayHero was the most searched among payroll and rostering software in New Zealand, with an estimated 24.3K branded searches and 33.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. PayHero33.8%
  2. iPayroll30.4%
  3. Employment Hero15.2%
  4. Smartly6.8%
  5. PaySauce6.4%
  6. Thankyou Payroll6.2%
  7. IMS Payroll0.42%
  8. Ace Payroll0.36%
  9. Deputy0.31%
  10. Tanda0.21%

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Share of SearchLeaderboard

Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among payroll and rostering software in New Zealand, by month

Share of Search by month for PayHero, iPayroll, Employment Hero, Smartly, PaySauce, Thankyou Payroll. The figures are in the table below the chart.

View monthly share of search table
MonthPayHeroiPayrollEmployment HeroSmartlyPaySauceThankyou PayrollIMS PayrollAce PayrollDeputyTanda
Oct 202534.7%33.1%13.2%6%5.9%5.7%0.37%0.48%0.57%0.11%
Nov 202534%32.3%13%7.1%5.7%6.7%0.45%0.4%0.37%0.12%
Dec 202530.5%35.7%11.7%7.3%6.3%7.4%0.4%0.35%0.29%0.08%
Jan 202633.3%33%13%7.1%5.7%6.5%0.42%0.39%0.47%0.09%
Feb 202633%31.7%12.9%7.8%6.8%6.5%0.43%0.38%0.48%0.13%
Mar 202630.6%33.3%13.5%7.9%5.9%6.9%0.57%0.55%0.65%0.15%
Apr 202633%32%12.6%7.5%5.5%7.8%0.52%0.42%0.44%0.16%
May 202632.7%30.6%15.1%7.4%6.5%6.3%0.39%0.35%0.41%0.2%
Jun 202630.1%33.6%13.5%7.6%7.2%6.9%0.3%0.26%0.39%0.14%
Jul 202632.6%30.5%15%6.7%6.5%7.6%0.34%0.29%0.31%0.14%
Aug 202633.8%30.4%15.2%6.8%6.4%6.2%0.42%0.36%0.31%0.21%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.PayHero

    33.8%

    held 1st · 24.3K estimated branded searches · +4.1% vs prior month · +1.2 points

  2. 2.iPayroll

    30.4%

    held 2nd · 21.8K estimated branded searches · 0% vs prior month · -0.1 points

  3. 3.Employment Hero

    15.2%

    held 3rd · 10.9K estimated branded searches · +1.4% vs prior month · +0.1 points

  4. 4.Smartly

    6.8%

    moved from 5th to 4th · 4.9K estimated branded searches · +0.62% vs prior month · 0 points

  5. 5.PaySauce

    6.4%

    moved from 6th to 5th · 4.6K estimated branded searches · -0.86% vs prior month · -0.1 points

  6. 6.Thankyou Payroll

    6.2%

    moved from 4th to 6th · 4.5K estimated branded searches · -17.6% vs prior month · -1.4 points

  7. 7.IMS Payroll

    0.42%

    held 7th · 300 estimated branded searches · +25% vs prior month · +0.1 points

  8. 8.Ace Payroll

    0.36%

    moved from 9th to 8th · 260 estimated branded searches · +23.8% vs prior month · +0.1 points

  9. 9.Deputy

    0.31%

    moved from 8th to 9th · 220 estimated branded searches · 0% vs prior month · 0 points

  10. 10.Tanda

    0.21%

    held 10th · 150 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among payroll and rostering software in New Zealand?

In August 2026, PayHero was the most searched among payroll and rostering software in New Zealand, with an estimated 24.3K branded searches and 33.8% estimated Share of Search within this set. iPayroll is in 2nd place, 3.4 percentage points behind at 30.4% Share of Search.

New Zealand payroll and rostering software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PayHero34.7% → 33.8%34.7%Oct 202530.1%Jun 20261st
iPayroll33.1% → 30.4%35.7%Dec 202530.4%Aug 20262nd
Employment Hero13.2% → 15.2%15.2%Aug 202611.7%Dec 20253rd
Smartly6% → 6.8%7.9%Mar 20266%Oct 20254th
PaySauce5.9% → 6.4%7.2%Jun 20265.5%Apr 20265th
Thankyou Payroll5.7% → 6.2%7.8%Apr 20265.7%Oct 20256th
IMS Payroll0.37% → 0.42%0.57%Mar 20260.3%Jun 20269th → 7th
Ace Payroll0.48% → 0.36%0.55%Mar 20260.26%Jun 20268th
Deputy0.57% → 0.31%0.65%Mar 20260.29%Dec 20257th → 9th
Tanda0.11% → 0.21%0.21%Aug 20260.08%Dec 202510th

Each finding as a sentence

  • Across the 11 months ending August 2026, PayHero’s estimated Share of Search among payroll and rostering software in New Zealand decreased from 34.7% to 33.8%.
  • Across the 11 months ending August 2026, iPayroll’s estimated Share of Search among payroll and rostering software in New Zealand decreased from 33.1% to 30.4%.
  • Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand increased from 13.2% to 15.2%.
  • Across the 11 months ending August 2026, Smartly’s estimated Share of Search among payroll and rostering software in New Zealand increased from 6% to 6.8%.
  • Across the 11 months ending August 2026, PaySauce’s estimated Share of Search among payroll and rostering software in New Zealand increased from 5.9% to 6.4%.
  • Across the 11 months ending August 2026, Thankyou Payroll’s estimated Share of Search among payroll and rostering software in New Zealand increased from 5.7% to 6.2%.
  • Across the 11 months ending August 2026, PayHero’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 34.7% in October 2025 and was lowest at 30.1% in June 2026.
  • Across the 11 months ending August 2026, iPayroll’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 35.7% in December 2025 and was lowest at 30.4% in August 2026.
  • Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 15.2% in August 2026 and was lowest at 11.7% in December 2025.
  • Across the 11 months ending August 2026, Smartly’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 7.9% in March 2026 and was lowest at 6% in October 2025.
  • Across the 11 months ending August 2026, PaySauce’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 7.2% in June 2026 and was lowest at 5.5% in April 2026.
  • Across the 11 months ending August 2026, Thankyou Payroll’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 7.8% in April 2026 and was lowest at 5.7% in October 2025.
  • Across the 11 months ending August 2026, IMS Payroll rose from 9th to 7th among payroll and rostering software in New Zealand.
  • Across the 11 months ending August 2026, Deputy fell from 7th to 9th among payroll and rostering software in New Zealand.
  • Across the 11 months ending August 2026, Ace Payroll and Tanda held steady: their estimated Share of Search among payroll and rostering software in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand payroll and rostering software in August 2026?

  1. In August 2026, PayHero gained estimated Share of Search among payroll and rostering software in New Zealand, from 32.6% to 33.8%.

  2. In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.

  3. In August 2026, Ace Payroll rose from 9th to 8th among payroll and rostering software in New Zealand.

  4. In August 2026, PaySauce rose from 6th to 5th among payroll and rostering software in New Zealand.

  5. In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand.

  6. In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.

  7. Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 11 measured months, from 90 to 150 in August 2026.

  8. Estimated monthly branded searches for iPayroll in New Zealand fell 18.5% over 11 measured months, from 26.8K to 21.8K in August 2026.

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