Smartly vs Thankyou Payroll:Which is more popular by branded search in New Zealand?
In August 2026, Smartly had more branded searches than Thankyou Payroll among payroll and rostering software in New Zealand. Smartly was estimated to have 4.9K branded searches compared to Thankyou Payroll’s 4.5K, and held a 6.8% Share of Search versus Thankyou Payroll’s 6.2%.
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Which is more popular in search, Smartly or Thankyou Payroll?
Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartly, Thankyou Payroll. The figures are in the table below the chart.
View monthly share of search table
| Month | PayHero | iPayroll | Employment Hero | Smartly | PaySauce | Thankyou Payroll | IMS Payroll | Ace Payroll | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 33.1% | 13.2% | 6% | 5.9% | 5.7% | 0.37% | 0.48% | 0.57% | 0.11% |
| Nov 2025 | 34% | 32.3% | 13% | 7.1% | 5.7% | 6.7% | 0.45% | 0.4% | 0.37% | 0.12% |
| Dec 2025 | 30.5% | 35.7% | 11.7% | 7.3% | 6.3% | 7.4% | 0.4% | 0.35% | 0.29% | 0.08% |
| Jan 2026 | 33.3% | 33% | 13% | 7.1% | 5.7% | 6.5% | 0.42% | 0.39% | 0.47% | 0.09% |
| Feb 2026 | 33% | 31.7% | 12.9% | 7.8% | 6.8% | 6.5% | 0.43% | 0.38% | 0.48% | 0.13% |
| Mar 2026 | 30.6% | 33.3% | 13.5% | 7.9% | 5.9% | 6.9% | 0.57% | 0.55% | 0.65% | 0.15% |
| Apr 2026 | 33% | 32% | 12.6% | 7.5% | 5.5% | 7.8% | 0.52% | 0.42% | 0.44% | 0.16% |
| May 2026 | 32.7% | 30.6% | 15.1% | 7.4% | 6.5% | 6.3% | 0.39% | 0.35% | 0.41% | 0.2% |
| Jun 2026 | 30.1% | 33.6% | 13.5% | 7.6% | 7.2% | 6.9% | 0.3% | 0.26% | 0.39% | 0.14% |
| Jul 2026 | 32.6% | 30.5% | 15% | 6.7% | 6.5% | 7.6% | 0.34% | 0.29% | 0.31% | 0.14% |
| Aug 2026 | 33.8% | 30.4% | 15.2% | 6.8% | 6.4% | 6.2% | 0.42% | 0.36% | 0.31% | 0.21% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Smartly and Thankyou Payroll comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Thankyou Payroll took it in December 2025, Smartly took it in January 2026, Thankyou Payroll took it in April 2026, Smartly took it in May 2026, Thankyou Payroll took it in July 2026, Smartly took it in August 2026.
- Across the 11 months ending August 2026, Smartly’s estimated Share of Search among payroll and rostering software in New Zealand moved from 6% to 6.8%, and its estimated monthly branded searches moved from 4.8K to 4.9K.
- Across the 11 months ending August 2026, Thankyou Payroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 5.7% to 6.2%, and its estimated monthly branded searches moved from 4.6K to 4.5K.
How did search popularity change for New Zealand payroll and rostering software in August 2026?
2 changes
In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.
In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Smartly’s and Thankyou Payroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smartly
8 branded search terms
- Smart Payroll
- smart payroll nz
- smartly app
- smartly nz
- Smartly payroll
- smartly payroll app
- smartly payroll nz
- smartly pricing
Thankyou Payroll
4 branded search terms
- thank you payroll
- Thankyou Payroll
- thankyou payroll nz
- thankyoupayroll
Put your own brand in this comparison
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