How popular isSmartly in search?
In August 2026, there were an estimated 4.9K branded searches for Smartly in New Zealand which held steady over the last 11 months. Smartly holds 6.8% estimated Share of Search among New Zealand payroll and rostering software and is ranked 4th of 10 competitors for search popularity.
PayHero33.8%
iPayroll30.4%
Employment Hero15.2%
Smartly6.8%
PaySauce6.4%
Thankyou Payroll6.2%IMS Payroll0.42%
- Ace Payroll0.36%
Deputy0.31%
Tanda0.21%
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Which payroll and rostering software compete with Smartly?
Share of Search by month for PayHero, iPayroll, Employment Hero, Smartly, PaySauce, Thankyou Payroll. The figures are in the table below the chart.
View monthly share of search table
| Month | PayHero | iPayroll | Employment Hero | Smartly | PaySauce | Thankyou Payroll | IMS Payroll | Ace Payroll | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 33.1% | 13.2% | 6% | 5.9% | 5.7% | 0.37% | 0.48% | 0.57% | 0.11% |
| Nov 2025 | 34% | 32.3% | 13% | 7.1% | 5.7% | 6.7% | 0.45% | 0.4% | 0.37% | 0.12% |
| Dec 2025 | 30.5% | 35.7% | 11.7% | 7.3% | 6.3% | 7.4% | 0.4% | 0.35% | 0.29% | 0.08% |
| Jan 2026 | 33.3% | 33% | 13% | 7.1% | 5.7% | 6.5% | 0.42% | 0.39% | 0.47% | 0.09% |
| Feb 2026 | 33% | 31.7% | 12.9% | 7.8% | 6.8% | 6.5% | 0.43% | 0.38% | 0.48% | 0.13% |
| Mar 2026 | 30.6% | 33.3% | 13.5% | 7.9% | 5.9% | 6.9% | 0.57% | 0.55% | 0.65% | 0.15% |
| Apr 2026 | 33% | 32% | 12.6% | 7.5% | 5.5% | 7.8% | 0.52% | 0.42% | 0.44% | 0.16% |
| May 2026 | 32.7% | 30.6% | 15.1% | 7.4% | 6.5% | 6.3% | 0.39% | 0.35% | 0.41% | 0.2% |
| Jun 2026 | 30.1% | 33.6% | 13.5% | 7.6% | 7.2% | 6.9% | 0.3% | 0.26% | 0.39% | 0.14% |
| Jul 2026 | 32.6% | 30.5% | 15% | 6.7% | 6.5% | 7.6% | 0.34% | 0.29% | 0.31% | 0.14% |
| Aug 2026 | 33.8% | 30.4% | 15.2% | 6.8% | 6.4% | 6.2% | 0.42% | 0.36% | 0.31% | 0.21% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 24.3K | +4.1% | +1.2 points | |
| 2, held 2nd | 30.4% | 21.8K | 0% | -0.1 points | |
| 3, held 3rd | 15.2% | 10.9K | +1.4% | +0.1 points | |
| 4, moved from 5th to 4th | 6.8% | 4.9K | +0.62% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 6.4% | 4.6K | -0.86% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 6.2% | 4.5K | -17.6% | -1.4 pointsmoved from 4th to 6th | |
| 7, held 7th | 0.42% | 300 | +25% | +0.1 points | |
| 8, moved from 9th to 8th | 0.36% | 260 | +23.8% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.31% | 220 | 0% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.21% | 150 | +50% | +0.1 points |
1.
PayHero33.8%
held 1st · 24.3K estimated branded searches · +4.1% vs prior month · +1.2 points
2.
iPayroll30.4%
held 2nd · 21.8K estimated branded searches · 0% vs prior month · -0.1 points
15.2%
held 3rd · 10.9K estimated branded searches · +1.4% vs prior month · +0.1 points
4.
Smartly6.8%
moved from 5th to 4th · 4.9K estimated branded searches · +0.62% vs prior month · 0 points
5.
PaySauce6.4%
moved from 6th to 5th · 4.6K estimated branded searches · -0.86% vs prior month · -0.1 points
6.2%
moved from 4th to 6th · 4.5K estimated branded searches · -17.6% vs prior month · -1.4 points
0.42%
held 7th · 300 estimated branded searches · +25% vs prior month · +0.1 points
0.36%
moved from 9th to 8th · 260 estimated branded searches · +23.8% vs prior month · +0.1 points
9.
Deputy0.31%
moved from 8th to 9th · 220 estimated branded searches · 0% vs prior month · 0 points
10.
Tanda0.21%
held 10th · 150 estimated branded searches · +50% vs prior month · +0.1 points
Compare search popularity between Smartly and its closest rivals
How has branded search demand for Smartly changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smartly in New Zealand held steady, from 4.8K to 4.9K.
- Across the 11 months ending August 2026, Smartly’s estimated Share of Search among payroll and rostering software in New Zealand increased from 6% to 6.8%.
- Across the 11 months ending August 2026, Smartly’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 7.9% in March 2026 and was lowest at 6% in October 2025.
How did search popularity change for New Zealand payroll and rostering software in August 2026?
6 changes
In August 2026, PayHero gained estimated Share of Search among payroll and rostering software in New Zealand, from 32.6% to 33.8%.
In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.
In August 2026, Ace Payroll rose from 9th to 8th among payroll and rostering software in New Zealand.
In August 2026, PaySauce rose from 6th to 5th among payroll and rostering software in New Zealand.
In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand.
In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.
How is Smartly measured?
Brandwave collects information about searches that people make online using Smartly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- Smart Payroll
- smart payroll nz
- smartly app
- smartly nz
- Smartly payroll
- smartly payroll app
- smartly payroll nz
- smartly pricing
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Is Smartly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.