iPayroll vs PayHero:Which is more popular by branded search in New Zealand?
In August 2026, PayHero had more branded searches than iPayroll among payroll and rostering software in New Zealand. PayHero was estimated to have 24.3K branded searches compared to iPayroll’s 21.8K, and held a 33.8% Share of Search versus iPayroll’s 30.4%.
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Which is more popular in search, iPayroll or PayHero?
Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PayHero, iPayroll. The figures are in the table below the chart.
View monthly share of search table
| Month | PayHero | iPayroll | Employment Hero | Smartly | PaySauce | Thankyou Payroll | IMS Payroll | Ace Payroll | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 33.1% | 13.2% | 6% | 5.9% | 5.7% | 0.37% | 0.48% | 0.57% | 0.11% |
| Nov 2025 | 34% | 32.3% | 13% | 7.1% | 5.7% | 6.7% | 0.45% | 0.4% | 0.37% | 0.12% |
| Dec 2025 | 30.5% | 35.7% | 11.7% | 7.3% | 6.3% | 7.4% | 0.4% | 0.35% | 0.29% | 0.08% |
| Jan 2026 | 33.3% | 33% | 13% | 7.1% | 5.7% | 6.5% | 0.42% | 0.39% | 0.47% | 0.09% |
| Feb 2026 | 33% | 31.7% | 12.9% | 7.8% | 6.8% | 6.5% | 0.43% | 0.38% | 0.48% | 0.13% |
| Mar 2026 | 30.6% | 33.3% | 13.5% | 7.9% | 5.9% | 6.9% | 0.57% | 0.55% | 0.65% | 0.15% |
| Apr 2026 | 33% | 32% | 12.6% | 7.5% | 5.5% | 7.8% | 0.52% | 0.42% | 0.44% | 0.16% |
| May 2026 | 32.7% | 30.6% | 15.1% | 7.4% | 6.5% | 6.3% | 0.39% | 0.35% | 0.41% | 0.2% |
| Jun 2026 | 30.1% | 33.6% | 13.5% | 7.6% | 7.2% | 6.9% | 0.3% | 0.26% | 0.39% | 0.14% |
| Jul 2026 | 32.6% | 30.5% | 15% | 6.7% | 6.5% | 7.6% | 0.34% | 0.29% | 0.31% | 0.14% |
| Aug 2026 | 33.8% | 30.4% | 15.2% | 6.8% | 6.4% | 6.2% | 0.42% | 0.36% | 0.31% | 0.21% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the iPayroll and PayHero comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: iPayroll took it in December 2025, PayHero took it in January 2026, iPayroll took it in March 2026, PayHero took it in April 2026, iPayroll took it in June 2026, PayHero took it in July 2026.
- Across the 11 months ending August 2026, iPayroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 33.1% to 30.4%, and its estimated monthly branded searches moved from 26.8K to 21.8K.
- Across the 11 months ending August 2026, PayHero’s estimated Share of Search among payroll and rostering software in New Zealand moved from 34.7% to 33.8%, and its estimated monthly branded searches moved from 28K to 24.3K.
How did search popularity change for New Zealand payroll and rostering software in August 2026?
2 changes
In August 2026, PayHero gained estimated Share of Search among payroll and rostering software in New Zealand, from 32.6% to 33.8%.
Estimated monthly branded searches for iPayroll in New Zealand fell 18.5% over 11 measured months, from 26.8K to 21.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using iPayroll’s and PayHero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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